If you have a fantastic product, but have been having trouble generating interest in it through social media for months, or even years, continuing to dutifully make daily or weekly social media posts can feel like an exercise in futility. Are you tired of merely hoping that your product descriptions, case uses, testimonials, and discounts or other offers will eventually sink into the consciousness of the online audience you’re trying to reach? Are you ready to achieve better results and make actual sales through social media?
B2B Sales, Lead Generation and Marketing Blog
The Social Hunger, a new study by Mass Relevance,a brand-building company based in Austin, Texas, reveals that 64% of 200 people surveyed admitted to purchasing a product as a result of social media. Out of the same 200, 76% of people 18-34 admitted to purchasing a product as a result of social media.
Last month, Technorati reported that according to a recent survey by Eloqua, which analyzed B2B social media marketers’ use of social media, less than a third (32%) ofrespondents in the UK claimed to use social media for lead generation. At Vendere Partners, we expect the percentage of those who use social media to generate leads in the UK and around the world to rise in 2013—and they should. The question is, how much will they rise?
It’s easy to begin a social media marketing campaign. You just sign up and create free accounts with the social media networks that are likely to have the biggest impact on your business, which, for most companies, will be Facebook, Twitter, and LinkedIn, and boom—you’re off!
One very important element of lead generation and lead nurturing is maximizing your return on keywords, those words that you focus on to drive traffic to your website.
I think most folks in the SEO space understand that effective research and use of keywords is essential in today's business climate and level of online competition.
I would like to highlight a few points that some companies seem to miss in the quest for keyword optimization.
4. Building Knowledge
5. Staying Focused
There you have it, step two. Hopefully this will take you from “Newbie” to “Novice”: Interact, Review, Revise, Building Knowledge and Staying Focused. If you read our blog consistently you will notice the trend of ‘paying it forward’. We believe in giving back to the community by sharing what we have learned. As we continue to develop our knowledge, we will continue to share. Please share your experiences with us.
Photo by: Mark Hunter
Tempur-pedic’s “Ask me” advertising campaign took a new twist when they injected “Ask me about my Tempur-pedic” commercial.
The commercial encourages prospective customers to connect with people who already own Tempur-Pedic mattresses on Twitter, Facebook, and YouTube. CEO, Mark Sarvary, is so confident in the quality of a Tempur-Pedic mattress that he is willing to let customers sell it for him.
The rules of blogging, either written or unwritten, state that you are not supposed to sell your services, you are supposed to release great content on the web as an expert in your field and the content that you present to the world is to drive people to your landing page and the landing page presents the services that you offer. What if they mix? What if the content that you are supposed to be presenting is the very services that you offer? HHHMMMM . . . What If?
I was driving to work at 6:00AM the other morning, tired from lack of sleep from the night before and lost in thought, and just before I slammed on the breaks to miss the woman in the car ahead of me who was taking a drag on a cigarette, while putting on eye liner, talking on the phone, with her head out the window trying to dry her hair, and doing 45 MPH in 65 MPH zone. I was doing 69.99MPH, unless you are in law enforcement; if you are, I was doing 64.99MPH, honest officer, I was. At that moment a light bulb went off in my head and I knew instantly what this week’s blog needed to be about.
A couple of months ago, I began learning more about the progression of Marketing from the 1990's to Internet Marketing today and how social media today plays into lead generation.