B2B Sales, Lead Generation and Marketing Blog

Using Social Media to Start Conversations that Result in Sales

Posted by Vendere Team on Wed, May 29, 2013 @ 06:05 AM

If you have a fantastic product, but have been having trouble generating interest in it through social media for months, or even years, continuing to dutifully make daily or weekly social media posts can feel like an exercise in futility. Are you tired of merely hoping that your product descriptions, case uses, testimonials, and discounts or other offers will eventually sink into the consciousness of the online audience you’re trying to reach? Are you ready to achieve better results and make actual sales through social media?

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Topics: social media, content marketing, lead generation

Use Social Media to Set B2B Sales Appointments and Increase Event Attendance

Posted by Vendere Team on Tue, Feb 5, 2013 @ 07:02 AM

The Social Hunger, a new study by Mass Relevance,a brand-building company based in Austin, Texas, reveals that 64% of 200 people surveyed admitted to purchasing a product as a result of social media. Out of the same 200, 76% of people 18-34 admitted to purchasing a product as a result of social media.

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Topics: social media, appointment setting, events

Fact or Fiction: Social Media Can’t Work for B2B Businesses

Posted by Vendere Team on Tue, Dec 18, 2012 @ 07:12 AM

Last month, Technorati reported that according to a recent survey by Eloqua, which analyzed B2B social media marketers’ use of social media, less than a third (32%) ofrespondents in the UK claimed to use social media for lead generation. At Vendere Partners, we expect the percentage of those who use social media to generate leads in the UK and around the world to rise in 2013—and they should. The question is, how much will they rise?

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Topics: social media, lead generation, sales and marketing alignment

Who Should I Hire to do My Social Media Marketing?

Posted by Vendere Team on Tue, Aug 14, 2012 @ 08:08 AM

It’s easy to begin a social media marketing campaign. You just sign up and create free accounts with the social media networks that are likely to have the biggest impact on your business, which, for most companies, will be Facebook, Twitter, and LinkedIn, and boom—you’re off!

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Topics: marketing, social media, lead generation, appointment setting, lead nurturing, telemarketing, qualified leads, events

How to be On-Key When Utilizing KEYWORDS in Lead Generation

Posted by Vendere Team on Thu, Sep 1, 2011 @ 10:09 AM

One very important element of lead generation and lead nurturing is maximizing your return on keywords, those words that you focus on to drive traffic to your website.

I think most folks in the SEO space understand that effective research and use of keywords is essential in today's business climate and level of online competition.

I would like to highlight a few points that some companies seem to miss in the quest for keyword optimization.

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Topics: marketing, social media, lead generation, tips and techniques

5 New Things That Every Internet Marketing Novice Needs To Know

Posted by Vendere Team on Thu, May 26, 2011 @ 11:05 AM

A month ago I wrote a blog titled: TOP 5 Things That Every Internet Marketing Newbie Needs To Know. As an Internet Marketing Newbie I was wide eyed, full of mistakes, and was just starting to reach out to the global internet community.
It has been a month now and I am still wide eyed, creating fewer mistakes and I’m reaching out to the global internet community consistently. Feeling more confident in my writing and in my growing Internet Marketing Muscle, I continue to progress. I have focused my efforts on Interacting, Reviewing, Revising, Building Knowledge and Staying Focused.
Here is what I’ve found:

1. Interact

First thing is first, join some communities, groups and gatherings of individuals that you like and want to get to know, both personally and professionally, LinkedIn and Facebook are the most popular.
Additionally, find some online seminars and attend them. DO NOT JUST JOIN; Login, sign up and join in on the conversation. This is the most important factor of Social Networking, thus the name “Networking”. I know that commenting on a subject can be frightening but you will never hit the ball if you don’t swing. Meaning how will you know if you do not try?

2. Review

“If you fail to plan, then you plan to fail” I have not found the original owner of this quote but it is one of my favorites.
In the beginning you had an original plan. What has worked and conversely what has not worked? Are you just throwing information out there and hoping it will stick?
Take a look at your website; are you generating the traffic that you would like and need? Are you generating leads and what is the quality of those leads? Are you converting your leads to sales? Are you having relevant conversations in your groups based upon your needs and wants both personally and professionally? The one thing that I am learning - change is constant and you must continue to review and refine your approach if you are going to survive.

3. Revise

Look at your weaknesses and make them your strengths. Do you need help on your website, your blog, your Facebook page, your LinkedIn page? There are hundreds of articles, blogs, and YouTube videos out there that share knowledge. Remember you are a member of various groups and these groups most likely have members with variously levels of expertise in the areas that you have questions in so do not be afraid to ask questions. Most likely you will receive a tremendous amount of advice. Take what works for you and implement that it your overall scheme.

4. Building Knowledge

You are the expert, share your knowledge. Think to yourself “what would your prospects want to read”. Start a discussion group, join local groups to network, or even better yet start your own local group. Once in the mix, remember that you have entered turbulent waters so be careful on how you represent yourself (your brand) and your company.
Be cognitive of what you know and what you do not know. Do not make unfounded representations on subject matter that you have no knowledge of. This will discredit you very quickly and nobody wants that.
From time-to-time it is ok to make a mistake, just make sure you are not shooting from the hip. The best thing to do is to research the subject matter that the main discussions will be focusing on. Remember you have the web at your fingertips!

5. Staying Focused

"Failure plus failure plus failure equals success. You only fail when you quit” Jack Hyles. It is easy to get overwhelmed and distracted when you have so much going on. Don’t get discouraged by thinking that you are not making a dent in the success of your company or you are not making head way towards your goals and objectives. Keep one thought in the forefront of your mind “IT WILL WORK AND I WILL MAKE IT HAPPEN”. It has worked for thousands of individuals and it will work for you. You have to “Just Keep Swimming” Dori, Finding NEMO.

There you have it, step two. Hopefully this will take you from “Newbie” to “Novice”: Interact, Review, Revise, Building Knowledge and Staying Focused. If you read our blog consistently you will notice the trend of ‘paying it forward’. We believe in giving back to the community by sharing what we have learned.  As we continue to develop our knowledge, we will continue to share. Please share your experiences with us.

Photo by: Mark Hunter

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Topics: marketing, social media, outsourcing, tips and techniques

The Future of Internet Marketing for Lead Generation & Lead Nurturing

Posted by Vendere Team on Fri, May 20, 2011 @ 14:05 PM

Tempur-pedic’s “Ask me” advertising campaign took a new twist when they injected “Ask me about my Tempur-pedic” commercial.

The commercial encourages prospective customers to connect with people who already own Tempur-Pedic mattresses on Twitter, Facebook, and YouTube. CEO, Mark Sarvary, is so confident in the quality of a Tempur-Pedic mattress that he is willing to let customers sell it for him.

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Topics: social media, lead generation, tips and techniques

CSM: Lead Generation Best Practices + Social Media = Business Success

Posted by Vendere Team on Tue, May 3, 2011 @ 14:05 PM

The rules of blogging, either written or unwritten, state that you are not supposed to sell your services, you are supposed to release great content on the web as an expert in your field and the content that you present to the world is to drive people to your landing page and the landing page presents the services that you offer. What if they mix? What if the content that you are supposed to be presenting is the very services that you offer?  HHHMMMM . . . What If?

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Topics: search engine optimization, social media, lead generation, sales, outsourcing, tips and techniques


Posted by Vendere Team on Wed, Apr 27, 2011 @ 08:04 AM

I was driving to work at 6:00AM the other morning, tired from lack of sleep from the night before and lost in thought, and just before I slammed on the breaks to miss the woman in the car ahead of me who was taking a drag on a cigarette, while putting on eye liner, talking on the phone, with her head out the window trying to dry her hair, and doing 45 MPH in 65 MPH zone. I was doing 69.99MPH, unless you are in law enforcement; if you are, I was doing 64.99MPH, honest officer, I was. At that moment a light bulb went off in my head and I knew instantly what this week’s blog needed to be about.

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Topics: social media, lead generation

TOP 5 Things That Every Internet Marketing Newbie Needs To Know

Posted by Vendere Team on Thu, Apr 14, 2011 @ 12:04 PM

A couple of months ago, I began learning more about the progression of Marketing from the 1990's to Internet Marketing today and how social media today plays into lead generation.

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Topics: social media, lead generation

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