B2B Sales, Lead Generation and Marketing Blog

Proving ROI with Social Media Metrics

Posted by Vendere Team on Tue, May 31, 2016 @ 09:05 AM

Often companies are resistant to using social media as a consistent part of their marketing strategy. Most of the time the issue boils down to not understanding the role of social media in achieving overall business goals. And this stems from not being able to prove ROI with social media metrics.

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Topics: marketing, social media

How to Use Twitter for Social Selling

Posted by Vendere Team on Tue, Aug 4, 2015 @ 09:08 AM

Social selling has long been a tool implemented by sales professionals to build relationships and trust as part of the sales process. The term has evolved as technology has changed, and while it is often still used offline, it has definitely made broad strides into the digital world.

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Topics: social media, sales

How to Manage Your Company’s Online Reputation

Posted by Vendere Team on Tue, Feb 10, 2015 @ 09:02 AM

The internet can sometimes feel like a wild and uncontrollable beast, especially when it comes to monitoring every aspect of your business’s online reputation. Knowing where to start, and how to keep up with all the review websites, and social media platforms is a huge challenge for most businesses. While it may not be possible for you to keep up with everything that was ever written about you online - you sure can try!

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Topics: social media, lead generation

The 3 Types of Mobile Feedback That Matter

Posted by Sean O'Neil on Thu, Oct 9, 2014 @ 16:10 PM

What do comment cards, social media sites like Yelp and TripAdvisor, 1-800 numbers, on-site surveys, online surveys, Quick Response (QR) codes, and mobile feedback apps all have in common?

They’re making it easier and more complicated than ever for hospitality-centric businesses to receive, manage and respond to guest feedback.

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Topics: social media, e-marketing

Are You Using the Right Tone with Your Customers?

Posted by Sean O'Neil on Wed, Aug 20, 2014 @ 14:08 PM

It’s no secret that whether you’re having a conversation with a prospect or creating sales and marketing collateral, the tone you use matters. Use the right tone, and you can successfully build your brand, promote your offerings and win more sales. Use the wrong tone, and you run the risk of diluting your brand, causing confusion and losing sales.   

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Topics: marketing, social media, content marketing, sales, lead nurturing, sales training, telemarketing, tips and techniques

3 Ways to Manage Disgruntled B2B Customers

Posted by Sean O'Neil on Thu, Jul 3, 2014 @ 06:07 AM

Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated. No matter what caused your customer to be dissatisfied, there are three things you should always do when a customer makes a complaint or voices a concern.

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Topics: marketing, social media, content marketing

Social Media & Hospitality: Getting More Positive Online Reviews

Posted by Sean O'Neil on Thu, Jun 12, 2014 @ 16:06 PM

You need high numbers of positive reviews across a variety of social networks and to get them often if you want to improve your rankings on not just the search engines, but on sites like TripAdvisor.

You can be getting stellar quality inspection reports and glowing survey results, but if you’re not getting traction on social media, how are prospective guests going to know that your hotel or restaurant should be their hotel or restaurant? If you want to build your fan-base, be competitive and increase guest numbers quickly, having an ongoing, rich presence on social media is a must.

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Topics: marketing, social media, content marketing, e-marketing

Miss Manners Should Teach Social Media Etiquette

Posted by Sean O'Neil on Tue, Mar 18, 2014 @ 15:03 PM

Have you ever wondered what Miss Manners would have to say about your company's social media etiquette? As a kind of experiment, we pulled some of our favorite Miss Manners quotes from The Washington Post and applied them to seven questions we often hear from our customers when it comes to social media behaviors. A

s we suspected, using good manners seems to be the surest way to maintain a respectable reputation, no matter the platform. Enjoy!

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Topics: marketing, social media, content marketing, e-marketing

Lead Generation and Social Media: Converting Likes Into Leads

Posted by Sean O'Neil on Tue, Nov 26, 2013 @ 07:11 AM

At no other time in the electronic age have more purchasing decisions been based on social media. For this reason, it’s incredibly important that your social media profiles be compelling and engaging and showcase your company’s value and capabilities accurately. It’s also important that your social media posts be in alignment with the wants and needs of your potential customers, and that you respond to prospect and customer comments in a timely and friendly manner.

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Topics: marketing, social media, content marketing, e-marketing

Dive into Social Media Success

Posted by Vendere Team on Thu, Sep 12, 2013 @ 06:09 AM

There’s a lot of advice on how to make the most out of social media out there, but there are two things that companies attempting to ramp up for social media success don’t often hear. The first is that they don’t have to be experts at social media in order to reap benefits from it, and the second is that they don’t have to—and shouldn’t—attempt to offer everything under the sun in an effort to compete effectively via social media.

Below are two ways to dive into social media success without draining your resources and causing more problems than sales opportunities.

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Topics: marketing, social media, content marketing, e-marketing

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