B2B Sales, Lead Generation and Marketing Blog

Don’t be Fooled by Qualified Appointment Setting Poseurs

Posted by Vendere Team on Tue, Jul 17, 2012 @ 09:07 AM

For some appointment setters, lead generation is about using manipulation and less than ethical tactics to gather information and set sales appointments. The primary goal of these poseurs is to look good in the eyes of their clients by providing them with large numbers of appointments, whether or not the appointments they set are actually sales-ready. Their secondary goal is to position themselves to be able to claim, when appointments yield less than desirable results, that the client is to blame for low sales numbers.

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Topics: lead generation, appointment setting, lead nurturing, sales and marketing alignment, telemarketing, email campaign, qualified leads

Three Ways to Turn Your Next Sales Presentation into a Wow

Posted by Vendere Team on Tue, Jun 12, 2012 @ 09:06 AM

The adults in his life might have been saying important things, but all Charlie Brown ever heard was: wah wah-wah wah wah-wah.

Are your sales presentations making the impact you need them to make, or are you putting a lot of time and effort into developing wah-wah proposals and pitches that aren’t reaching sales leads on their levels?

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Topics: lead generation, sales and marketing alignment, events

Splat! Your Marketing Message Just Fell Flat.

Posted by Vendere Team on Thu, May 24, 2012 @ 09:05 AM

Whatever you want to call it—industry speak, corporate lingo, or company jargon—it can make a marketing message fall flat faster than a whole-wheat pancake dropped from the top of the Chrysler Building.

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Topics: marketing, lead generation, appointment setting, sales, sales and marketing alignment, tips and techniques

Social Media: Four Tips to Getting Started

Posted by Vendere Team on Tue, May 8, 2012 @ 08:05 AM


Overwhelmed by social media management and monitoring? Don’t be. A little practice is all it takes to learn how to use social media analytics to increase sales and build customer relationships.

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Topics: lead generation, appointment setting, sales, sales and marketing alignment, email campaign, qualified leads

6 Reasons Lead Scoring Should be a Top Priority

Posted by Vendere Team on Thu, Jan 5, 2012 @ 09:01 AM

Have you ever had leads that didn't go anywhere? They just sat there taking up space, time and resources. Sound familiar? Lead scoring can help change that.

Lead scoring is a marketing and sales management technique which identifies hot leads, funneling them into sales for conversion, and identifies warm or cold leads, sidelining them for nurturing. Sales lead scoring involves assigning points to leads based on pre-defined criteria.

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Topics: prospect lists, sales, lead nurturing, sales and marketing alignment, demand generation, qualified leads, management consulting

12 Holiday Wishes for B2B Sales

Posted by Sean O'Neil on Thu, Dec 15, 2011 @ 12:12 PM

As we close out 2011, it is time to take personal inventory and make a B2B sales plan for 2012. To this end, we have listed some questions and ideas to help prepare you for this shift into the new year as we head into a holiday break.  This food for thought is guaranteed to be low in calories and high in results when digested (used) properly.

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Topics: lead generation, appointment setting, sales, sales and marketing alignment, events, tips and techniques

The Role of Marketing in Lead Generation: A World of Change

Posted by Vendere Team on Thu, Dec 1, 2011 @ 09:12 AM

I think we can all agree that the world of marketing is changing at a rapid rate. This change is a struggle for many marketers, as demonstrated in some of the following statistics from a 2011 MarketingSherpa survey of 1,745 B2B marketers. The level of difficulty has increased as marketing takes on some of the lead generation responsibilities that used to rest almost entirely on sales. 

The trick now, as marketers, is to identify important trends, create focal points, stay competitive, and respond effectively to the shifting dynamic of marketing and sales. Let’s take a quick look at some information from the 2011 B2B Marketing Benchmark Report, then we can assess what needs to happen in the marketing community as a result.

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Topics: marketing, lead generation, sales and marketing alignment, qualified leads, tips and techniques

Lead Nurturing: 4 Simple Steps for Growing Leads into Opportunities

Posted by Vendere Team on Mon, Oct 24, 2011 @ 11:10 AM

 

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Topics: lead generation, sales, lead nurturing, sales and marketing alignment, email campaign, qualified leads

How Do You Gauge Interactive Marketing Success?

Posted by Vendere Team on Thu, Jun 30, 2011 @ 07:06 AM

The 2011 Chief Marketer Interactive Marketing Survey was recently released and the results are quite interesting.

The month-long, online, survey polled over 600 marketing professionals in B2B, and B2C companies in the manufacturing, retail, financial, healthcare, travel, entertainment, advertising, publishing, database, and non-profit verticals.

One of the results of the survey was the metrics that were used to measure success of Interactive Marketing. Not surprisingly the top five were Clickthroughs, Traffic to Website, Lead Generation/User Opt-In, Page Views, and Incremental Sales. All of these are a result in the shift from traditional Marketing Mediums to Internet Marketing and Social Media.

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Topics: lead generation, sales and marketing alignment, telemarketing, cold calling

B2B Lead Generation: Audience Acquisition Strategies in High Tech

Posted by Vendere Team on Thu, Mar 24, 2011 @ 10:03 AM

We have written several blogs lately around event audience acquisition strategies, lunch and learn events, how to put them together, and how to drive attendance. What we have not talked about is what the subject matter should or could be. 

Two blogs ago I wrote about the economy growing and getting better; if you did not read it then I recommend you do. It was not the most well written blog, I admit that, but it was the content was the most important.

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Topics: lead generation, sales, sales and marketing alignment, events, tips and techniques

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