B2B Sales, Lead Generation and Marketing Blog

7 Ways to Shorten the B2B Sales Process

Posted by Vendere Team on Tue, Aug 9, 2016 @ 08:08 AM

B2B is notorious for having long, drawn out sales cycles. One of the main reasons for this is the higher commitment B2B customers make to companies that sell to them than the typical B2C consumer. But the excuses surrounding the long sales process often hinder sales improvements.

Stop making excuses and take control of your B2B sales process by shortening your sales cycle with these 7 steps:

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Topics: sales, lead nurturing, qualified leads

How to Improve Sales in the Slow Summer Months

Posted by Vendere Team on Wed, Jul 6, 2016 @ 08:07 AM

Sunshine and summertime may sound appealing in theory, but for many businesses it means a painful slowdown in sales. This time of year means many prospects are taking vacations and enjoying a much needed break from technology like email, phone, or social media.

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Topics: marketing, sales

Sales Qualification Criteria: Turning MQLs into SQLs

Posted by Vendere Team on Tue, Jun 7, 2016 @ 08:06 AM

When it comes to knowing how to correctly score your leads things can sometimes get a little confusing. Making sure that you have a system in place that works and that everyone can understand is important for turning leads into clients. More specifically, being able to turn MQLs (marketing qualified leads) into SQLs (sales qualified leads) boils down to thorough understanding of two things: the buyer persona and the buyer’s journey. Read More

Topics: sales, sales and marketing alignment, sales training

How to Shorten Your Technology Sales Cycle

Posted by Vendere Team on Tue, Apr 12, 2016 @ 08:04 AM

When it comes to sales cycles in the technology industry they tend to be a great deal longer than other industries due to the larger financial and time commitment expected from the buyer. Simply getting all parties involved in the decision to agree can consume a great deal of your sales person’s time.

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Topics: sales, sales training, qualified leads

8 Deadly Sales Email Mistakes

Posted by Vendere Team on Tue, Mar 29, 2016 @ 09:03 AM

When it comes to writing a sales email, a lot of marketers will use a standard, cut and dry system for constructing their emails. This is actually a huge mistake. Keep in mind the following things and make sure not to include them in your next email campaign if you want it to be engaging and turn more leads into customers.

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Topics: marketing, sales, email

How to Use Twitter for Social Selling

Posted by Vendere Team on Tue, Aug 4, 2015 @ 09:08 AM

Social selling has long been a tool implemented by sales professionals to build relationships and trust as part of the sales process. The term has evolved as technology has changed, and while it is often still used offline, it has definitely made broad strides into the digital world.

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Topics: social media, sales

Evaluating Your Sales Team: B2B Selling Trends in 2015

Posted by Vendere Team on Wed, Jun 3, 2015 @ 09:06 AM

As we reach the halfway point of 2015, it is time to reevaluate the first two quarters of the year, and decide on an action plan to end the year with strong sales numbers. While this process definitely benefits from an inward look at your company’s own internal operations, having something external to compare to may also prove a valuable resource.

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Topics: sales, outsourcing, sales training

Who Should You Be Selling To: VITO or Evaluators?

Posted by Vendere Team on Mon, Mar 23, 2015 @ 09:03 AM

When it comes to making a sales transaction, choosing the right target audience is key to making the sale. Without the right information about who you are selling to, and what they value, your sales pitch may end up falling on deaf ears, and not because you didn’t make valid points, but because you focused on the wrong value for the person listening.

So before you start creating your sales strategy, it is important to learn your target audience and what they are looking for in order to make a successful sale.

 

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Topics: sales, sales training

Infographic: Grading Your Prospects

Posted by Vendere Team on Tue, Mar 3, 2015 @ 09:03 AM

Does your company have a clearly defined plan of action for ensuring that your strongest prospects are your top priority? Or are you missing out on quality leads, because you are treating all your prospects as equals?

Our infographic explains why and how you should be grading your prospects to obtain optimal sales results, and gain that extra edge against the competition. 

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Topics: infographic, sales, qualified leads

2015's Top 5 Trends in B2B Marketing

Posted by Vendere Team on Thu, Jan 22, 2015 @ 10:01 AM

A new year always brings changes and innovations in any field, but the world of marketing has seen so many rapid changes over the past several years that keeping up with the latest trends can definitely be a challenge. We have seen advances made in technology, data segmentation, information gathering, and so many other areas which keep the world of marketing moving at a lightning pace, while simultaneously creating the potential for more streamlined and effective marketing strategies.

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Topics: marketing, sales

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