B2B Sales, Lead Generation and Marketing Blog

Fourteen years ago this month, Jim and I started this adventure we call Vendere Partners.

Read More

Topics: leadership, lead generation, appointment setting, sales, lead nurturing, qualified leads, B2B Sales

In the services world, you typically have sales and delivery of those services. More often than not, those divisions are silo’ed with limited communication and tons of frustration. Delivery develops a hatred for all sales people and sales develops a sense that delivery cannot deliver on time or budget regardless. The purpose here is to outline some ways we recommend to ensure sales and delivery are on the same page.

Read More

Topics: prospect lists, leadership, lead generation, appointment setting, sales, outsourcing, qualified leads

• From selling Microsoft solutions to managing Vendere Partners, we have had the opportunity of trying, failing and succeeding with B2B appointment setting campaigns many times. Based on our experience, the following are the top things we consider when starting a new campaign for a new customer.

Read More

Topics: marketing, lead generation, sales, outsourcing, sales and marketing alignment, telemarketing, qualified leads, tips and techniques, B2B Sales

Lead acquisition is an essential aspect of your sales and marketing strategy. But it can often feel like an uphill battle trying to generate new leads, especially during the slow summer months when your pool of leads seems to slowly dwindle away.

Read More

Topics: lead generation, qualified leads

B2B is notorious for having long, drawn out sales cycles. One of the main reasons for this is the higher commitment B2B customers make to companies that sell to them than the typical B2C consumer. But the excuses surrounding the long sales process often hinder sales improvements.

Stop making excuses and take control of your B2B sales process by shortening your sales cycle with these 7 steps:

Read More

Topics: sales, lead nurturing, qualified leads

So, you’ve followed all of the online guides you could download about learning how to brings leads to your site, but now what? The next step is turning those leads into actual customers. Follow just a few simple steps and you’ll be turning leads into clients in no time!

Read More

Topics: lead nurturing, qualified leads

When it comes to sales cycles in the technology industry they tend to be a great deal longer than other industries due to the larger financial and time commitment expected from the buyer. Simply getting all parties involved in the decision to agree can consume a great deal of your sales person’s time.

Read More

Topics: sales, sales training, qualified leads

When it comes down to it, almost all companies are looking for ways to cut their spending. And technology companies are definitely no exception.

The big problem for marketing is how to cut your company’s cost per lead, without sacrificing the quality of those leads. Many companies spend far too much on leads, and are practically forced to make a sale in order to cover the initial cost of acquiring that lead. This is an extremely destructive practice, and one that should in no case be true.

Read More

Topics: marketing, lead generation, qualified leads

Have you ever called a lead up, only to find that they haven’t worked with that company or in that department for months? Have you ever sent a marketing email out to your list, and received so many hard bounces it makes your head spin? What about addressing the lead by the completely wrong first name?

Read More

Topics: prospect lists, qualified leads

Topics: infographic, sales, qualified leads