B2B Sales, Lead Generation and Marketing Blog

Omnichannel Marketing vs. Multitouch Marketing: What’s the Difference?

Posted by Vendere Team on Fri, Jan 16, 2015 @ 10:01 AM

In the ongoing quest to win and retain business, figuring out the best practices to interact with customers across different touch points is key. With the availability of all the channels we have today--from social media, to email, to blogs like this one--comparing marketing strategies can help show us the best ways to engage with those coveted potential buyers. Multitouch marketing and omnichannel marketing may seem interchangeable, but that’s not the case. But before we dive into their definite differences, let’s start with some clear definitions.

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Topics: marketing

Hubspot Reveals: Want 13x More Marketing ROI? Get to Blogging.

Posted by Sean O'Neil on Sat, Dec 13, 2014 @ 16:12 PM

Have you seen it yet? Hubspot recently released its State of Inbound 2014-2015 report. It’s full of marketing stats that you’re going to want to check out before you finalize any 2015 marketing strategies or plans.

If you’ve been unsure as to what you ought to be focusing on marketing-wise, this report, developed after thousands of marketers were surveyed, will point you in the right directions.

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Topics: marketing, e-marketing

Before You Create Your First Corporate Video …

Posted by Sean O'Neil on Thu, Nov 20, 2014 @ 09:11 AM


Thinking of jumping on the video marketing bandwagon? Below are five questions you should ask before you begin your foray into video marketing.

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Topics: marketing, content marketing, lead generation

Keep Cold Callers Motivated with Mobile Touches, Options

Posted by Sean O'Neil on Sat, Nov 15, 2014 @ 17:11 PM

If you like cold calling, you’re in the minority. For most people, the number of connections made and the number of appointments set just don’t make up for the emotional taxation that results from the many hang-ups, dismissals and unreciprocated voice-mails that are endured.

Let’s not even discuss the sobering moments that occur when cold callers are forced to go through the data and reports that reveal their progress—how hard they’re working and the seemingly low number of successes being achieved—and what those moments do to their psyches.

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Topics: marketing, appointment setting, sales, telemarketing, cold calling

Take Your First Steps Toward Providing Online B2B Purchasing

Posted by Sean O'Neil on Wed, Oct 22, 2014 @ 13:10 PM

The B2B landscape is changing, and it’s changing fast. Historically, B2B companies have not had to be as cognizant of pricing changes as B2C companies. Today, because B2B consumers are becoming as quick to purchase online as B2C customers, B2B product and service providers have to become as Internet-savvy as their B2C brothers and sisters when it comes to online sales.

The fact is that more B2B buyers are researching and purchasing online than ever before. They’re shopping online for the best products and services at the best prices. Manufacturers, distributors and suppliers, in particular, are doing more B2B direct sales as a result of upping online purchasing power.

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Topics: marketing, e-marketing, lead generation, tips and techniques

Tips for a Healthier Sales Pipeline

Posted by Vendere Team on Mon, Sep 29, 2014 @ 07:09 AM

Your sales pipeline is your organization’s path to the future. When it gets blocked with irrelevant or unqualified prospects and leads, your path to the future becomes uncertain. Productivity decreases along with revenue, and your ability to maintain daily operations comes into question.

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Topics: prospect lists, marketing, lead generation, sales, lead nurturing, tips and techniques

Are You Using the Right Tone with Your Customers?

Posted by Sean O'Neil on Wed, Aug 20, 2014 @ 14:08 PM

It’s no secret that whether you’re having a conversation with a prospect or creating sales and marketing collateral, the tone you use matters. Use the right tone, and you can successfully build your brand, promote your offerings and win more sales. Use the wrong tone, and you run the risk of diluting your brand, causing confusion and losing sales.   

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Topics: marketing, social media, content marketing, sales, lead nurturing, sales training, telemarketing, tips and techniques

How to Stop Muddying up Your EMail Marketing Campaign

Posted by Sean O'Neil on Fri, Jul 18, 2014 @ 13:07 PM

We've all gotten countless promotional emails from companies that seem to be promoting everything under the sun. In today's information-laden age, companies that deliver focused messages rather than generalized or overly complicated messages have a distinct advantage over companies that make what should be simple messages far too complex.

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Topics: marketing, content marketing, e-marketing

Sales & Marketing Strategy Development Made Simple

Posted by Sean O'Neil on Thu, Jul 10, 2014 @ 09:07 AM

You need more new and repeat customers, and you need them all to buy from your company regularly—not just during your high-volume times, and not just during low-volume times. How do you get more prospects and leads thinking about your offerings year round? Start by developing a sales and marketing strategy and calendar.

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Topics: marketing, lead generation, lead nurturing

3 Ways to Manage Disgruntled B2B Customers

Posted by Sean O'Neil on Thu, Jul 3, 2014 @ 06:07 AM

Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated. No matter what caused your customer to be dissatisfied, there are three things you should always do when a customer makes a complaint or voices a concern.

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Topics: marketing, social media, content marketing

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