B2B Sales, Lead Generation and Marketing Blog

How to Improve Sales in the Slow Summer Months

Posted by Vendere Team on Wed, Jul 6, 2016 @ 08:07 AM

Sunshine and summertime may sound appealing in theory, but for many businesses it means a painful slowdown in sales. This time of year means many prospects are taking vacations and enjoying a much needed break from technology like email, phone, or social media.

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Topics: marketing, sales

Proving ROI with Social Media Metrics

Posted by Vendere Team on Tue, May 31, 2016 @ 09:05 AM

Often companies are resistant to using social media as a consistent part of their marketing strategy. Most of the time the issue boils down to not understanding the role of social media in achieving overall business goals. And this stems from not being able to prove ROI with social media metrics.

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Topics: marketing, social media

8 Deadly Sales Email Mistakes

Posted by Vendere Team on Tue, Mar 29, 2016 @ 09:03 AM

When it comes to writing a sales email, a lot of marketers will use a standard, cut and dry system for constructing their emails. This is actually a huge mistake. Keep in mind the following things and make sure not to include them in your next email campaign if you want it to be engaging and turn more leads into customers.

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Topics: marketing, sales, email

B2B Revenue Generating Tactics: International

Posted by Vendere Team on Thu, Jan 7, 2016 @ 09:01 AM

Generating revenue is essential no matter what services your B2B offers, but it can seem a daunting task when expanding your business outside of the United States. Not only are you forced to learn and keep up with a whole new set of regulations and laws, but you also have to reach a brand new audience, create a new network from scratch, and introduce your brand in a way that resonates with this new market.

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Topics: marketing, content marketing, lead generation, demand generation, events

7 Ways to Reduce Your Technology Company's Cost Per Lead

Posted by Vendere Team on Wed, Nov 11, 2015 @ 08:11 AM

When it comes down to it, almost all companies are looking for ways to cut their spending. And technology companies are definitely no exception.

The big problem for marketing is how to cut your company’s cost per lead, without sacrificing the quality of those leads. Many companies spend far too much on leads, and are practically forced to make a sale in order to cover the initial cost of acquiring that lead. This is an extremely destructive practice, and one that should in no case be true.

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Topics: marketing, lead generation, qualified leads

Events Aren't Dead: Benefits of Hosting a Sales Event

Posted by Vendere Team on Thu, Sep 10, 2015 @ 08:09 AM

In this day and age of digital marketing, it can be easy to get caught up in the whirlwind of the latest online marketing trend. But before you kiss goodbye all things traditional sales and marketing, you might want to take a moment to consider whether you are truly putting your precious marketing dollars into the right channels.

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Topics: marketing, events

How to Promote Your Upcoming Event [Infographic]

Posted by Vendere Team on Wed, Aug 19, 2015 @ 11:08 AM

Once you've finally decided that a marketing event is an effective lead generation initiative for your business, it can feel overwhelming to pour your time and effort into preparing for your event in addition to your everyday marketing.

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Topics: marketing, events

Modern Day Advertising Methods That Actually Work

Posted by Vendere Team on Tue, Jul 7, 2015 @ 09:07 AM

In the internet age, advertising no longer seems as glamorous as shows like “Mad Men” make it out to be. With brightly colored pop ups and obnoxious videos that start playing the minute you visit a webpage, internet advertising can often feel like invasive sensory overload. Definitely not the classy art of old.

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Topics: marketing, lead generation, digital advertising

The Top 6 Tips for Cutting Down Email Unsubscribe Rates

Posted by Vendere Team on Mon, Apr 20, 2015 @ 09:04 AM

74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign.

But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay.

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Topics: prospect lists, marketing, content marketing, e-marketing, email campaign

2015's Top 5 Trends in B2B Marketing

Posted by Vendere Team on Thu, Jan 22, 2015 @ 10:01 AM

A new year always brings changes and innovations in any field, but the world of marketing has seen so many rapid changes over the past several years that keeping up with the latest trends can definitely be a challenge. We have seen advances made in technology, data segmentation, information gathering, and so many other areas which keep the world of marketing moving at a lightning pace, while simultaneously creating the potential for more streamlined and effective marketing strategies.

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Topics: marketing, sales

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