B2B Sales, Lead Generation and Marketing Blog

Using Lead Qualification Data to Customize Your Sales Funnel

Posted by Vendere Team on Tue, Apr 10, 2012 @ 08:04 AM

Would you give tap shoes to a ballet troupe and expect the dancers to perform optimally? If
your sales funnel isn’t properly customized, you’re ill-equipping your sales team. An improperly equipped sales team never achieves optimal results.

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Topics: lead generation, outsourcing, qualified leads, management consulting

To Hire or Not to Hire Sales Management Consultants?

Posted by Vendere Team on Fri, Mar 16, 2012 @ 09:03 AM

You may be the kind of sales manager who loves what you do and does it well, but that
doesn’t mean that you don’t need assistance from time to time. If your department isn’t consistently meeting its sales goals, look into the benefits of partnering with sales management consultants. Experienced sales management consultants are trained in the art of the sale. They can help you maximize your sales force’s abilities and point you towards valuable external resources.

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Topics: lead generation, management consulting

How to Skyrocket Sales Without all the Headaches

Posted by Vendere Team on Thu, Feb 2, 2012 @ 10:02 AM

Sound like an impossible dream? It doesn't have to be. You may just need to do a little  reprioritizing.

Whether you’re in engineering, design, software, or another technology-based industry, chances are you didn’t get into it because you had a burning desire to spend your days dealing with sales headaches. You recognize that every company needs sales to remain viable, but suspect that if sales took up less of your time and resources, your company would actually be better off.

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Topics: lead generation, outsourcing, demand generation, management consulting

Rethinking B2B Lead Generation

Posted by Vendere Team on Thu, Jan 19, 2012 @ 10:01 AM

Not all sales and marketing teams are created equal. Naturally, some are better than others. And let's face it, B2B lead generation is not getting any easier and times are tough.

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Topics: lead generation, demand generation, qualified leads, management consulting, events

6 Reasons Lead Scoring Should be a Top Priority

Posted by Vendere Team on Thu, Jan 5, 2012 @ 09:01 AM

Have you ever had leads that didn't go anywhere? They just sat there taking up space, time and resources. Sound familiar? Lead scoring can help change that.

Lead scoring is a marketing and sales management technique which identifies hot leads, funneling them into sales for conversion, and identifies warm or cold leads, sidelining them for nurturing. Sales lead scoring involves assigning points to leads based on pre-defined criteria.

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Topics: prospect lists, sales, lead nurturing, sales and marketing alignment, demand generation, qualified leads, management consulting

A Funny Thing Happened on the Way to the Bottom Line

Posted by Vendere Team on Fri, Dec 9, 2011 @ 08:12 AM

Sales and profits are serious business. There is no doubt that a business cannot do without these essential elements. But, why not have a little fun on your way to success? The following amusing anecdotes are meant to lighten your heart and maybe even your workload in an increasingly tough market.

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Topics: lead generation, outsourcing, demand generation, qualified leads, management consulting, events

7 Valuable Services found in a Good B2B Lead Generation Company

Posted by Vendere Team on Thu, Nov 17, 2011 @ 13:11 PM

When looking for B2B lead generation support, there are a host of services you might want to consider.  Exploring your options is part of what goes into good business decisions. Increasingly, specialized support teams are becoming a vital part of business to business success in sales.  Increases in technology have changed the tools and methods for prospecting, creating more market demand for sales services because they know how to get the job done and done right!  If you are going to pay for sales support, why not hire the best?

You might consider adding some of the following to your shopping list for a B2B Lead Generation Company:

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Topics: lead generation, qualified leads, management consulting, events

Qualified Appointment Setting: The Key to the City

Posted by Vendere Team on Fri, Oct 28, 2011 @ 09:10 AM

One of the most valuable resources for any business is undoubtedly the ability to generate sales opportunities through qualified appointment setting. This simply means that a sales representative in an organization has the opportunity to meet with a prospect who has the interest, motivation/need, and resources to invest in a product or service offered by his/her organization. The purpose of this article is to provide a closer look at the core components of successful appointment-setting and give some inside perspective on this important topic.

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Topics: prospect lists, lead generation, appointment setting, sales, cold calling, management consulting

How Does Your Lead Generation Funnel Flow?

Posted by Vendere Team on Tue, Jul 26, 2011 @ 09:07 AM

A business lives and dies by its sales funnel and lead generation efforts. Without a funnel or lead generation you do not have any potential prospects, sales, customers, let alone repeat business. It is the sales funnel that generates, when done correctly, quality leads for the sales team.

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Topics: prospect lists, lead generation, appointment setting, sales, management consulting, tips and techniques

5 Things to do for a Lead Generation or Lead Nurturing email campaign

Posted by Vendere Team on Wed, Jul 13, 2011 @ 11:07 AM

Email marketing is a crucial component of lead generation and lead nurturing, especially today with new marketing automation tools, shrinking sales budgets, and everyone doing more with less.

Even with the marketing automation tools that you can use today, you still have to put the campaign together. If you scroll down, you will see where I put out a blog a few weeks ago on what not to do for an email campaign. I thought I would put one out on 5 things to do for a lead generation or a lead nurturing email campaign.

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Topics: lead generation, email campaign, management consulting

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