B2B Sales, Lead Generation and Marketing Blog

How to Manage Your Company’s Online Reputation

Posted by Vendere Team on Tue, Feb 10, 2015 @ 09:02 AM

The internet can sometimes feel like a wild and uncontrollable beast, especially when it comes to monitoring every aspect of your business’s online reputation. Knowing where to start, and how to keep up with all the review websites, and social media platforms is a huge challenge for most businesses. While it may not be possible for you to keep up with everything that was ever written about you online - you sure can try!

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Topics: social media, lead generation

Before You Create Your First Corporate Video …

Posted by Sean O'Neil on Thu, Nov 20, 2014 @ 09:11 AM


Thinking of jumping on the video marketing bandwagon? Below are five questions you should ask before you begin your foray into video marketing.

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Topics: marketing, content marketing, lead generation

15 Questions to Include in Your Next Appointment Setting Vendor RFI

Posted by Sean O'Neil on Fri, Nov 7, 2014 @ 10:11 AM

Successful appointment setting campaigns have relatively little to do with setting sales appointments. (Isn’t it about time that somebody came out and said it?) The truth is that appointment setting has a lot more to do with identifying opportunities accurately; that is, it has a lot more to do with qualifying and scoring leads appropriately and gauging the value of potential engagements before setting appointments than it does with actually setting appointments.

Obviously, you need to set sales appointments in order to make transactions and purchases happen. That stated, the steps that you take prior to setting sales appointments are just as or more important as the appointments you make because they determine the value of appointments and the potential of opportunities and keep you from wasting time and money.

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Topics: lead generation, appointment setting, outsourcing

Take Your First Steps Toward Providing Online B2B Purchasing

Posted by Sean O'Neil on Wed, Oct 22, 2014 @ 13:10 PM

The B2B landscape is changing, and it’s changing fast. Historically, B2B companies have not had to be as cognizant of pricing changes as B2C companies. Today, because B2B consumers are becoming as quick to purchase online as B2C customers, B2B product and service providers have to become as Internet-savvy as their B2C brothers and sisters when it comes to online sales.

The fact is that more B2B buyers are researching and purchasing online than ever before. They’re shopping online for the best products and services at the best prices. Manufacturers, distributors and suppliers, in particular, are doing more B2B direct sales as a result of upping online purchasing power.

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Topics: marketing, e-marketing, lead generation, tips and techniques

Tips for a Healthier Sales Pipeline

Posted by Vendere Team on Mon, Sep 29, 2014 @ 07:09 AM

Your sales pipeline is your organization’s path to the future. When it gets blocked with irrelevant or unqualified prospects and leads, your path to the future becomes uncertain. Productivity decreases along with revenue, and your ability to maintain daily operations comes into question.

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Topics: prospect lists, marketing, lead generation, sales, lead nurturing, tips and techniques

Implementing Sales Training Across All Departments

Posted by Sean O'Neil on Fri, Sep 5, 2014 @ 10:09 AM

Are your costs of doing business too high? One great way to control costs within your organization is by training employees in every department in a similar manner.

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Topics: lead generation, sales training, tips and techniques

Does E-Commerce Need Brick-and-Mortar in Order to Grow?

Posted by Sean O'Neil on Tue, Jul 29, 2014 @ 11:07 AM

Nordstrom acquired the successful e-commerce business HauteLook in 2011. As a result, Nordstrom was able to acquire new customers by allowing HauteLook.com’s online shoppers to return items at Nordstrom Rack brick-and-mortar stores.

According to an April 2014 article on Racked.com, an online shopping and style intelligence media site, Pete Nordstrom, EVP of Nordstrom merchandising, stated, “‘When we enabled HauteLook returns to go to any Rack store, we saw that 50 percent of the customers are new. That’s the success.’” He also stated, “‘The idea is if you’re a pure play online, in order to grow, you need a physical presence.’”

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Topics: lead generation, outsourcing

Sales & Marketing Strategy Development Made Simple

Posted by Sean O'Neil on Thu, Jul 10, 2014 @ 09:07 AM

You need more new and repeat customers, and you need them all to buy from your company regularly—not just during your high-volume times, and not just during low-volume times. How do you get more prospects and leads thinking about your offerings year round? Start by developing a sales and marketing strategy and calendar.

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Topics: marketing, lead generation, lead nurturing

A Cheesy Take on Lead Qualification, Scoring & Nurturing

Posted by Sean O'Neil on Fri, May 30, 2014 @ 15:05 PM

Yes, the Vendere Partners team is about to make analogies between cheese-making and lead qualification, scoring and nurturing. Why? We’re just kind of cheesy like that. Plus, the complexities of cheese-making, as we recently discovered after several Google searches and a somewhat awkward phone call with one team member’s extremely cheese-savvy grandmother, funnily enough, do mirror some of the steps required to qualify leads. 

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Topics: prospect lists, content marketing, e-marketing, lead generation, lead nurturing, outsourcing

10 Marketing Automation Facts You Should Know

Posted by Sean O'Neil on Sun, May 25, 2014 @ 11:05 AM

Marketing automation is all the rage, and for good reasons. Powerful marketing automation software makes it possible to reach people on a more personal level and easily track interest levels and responses. It allows you to create a seemingly individualized experience for prospects and customers. It also allows you to get more out of targeted lists of prospects, helps you qualify leads, and makes it easier to retain current customers and cross-sell and resell products and services. In short, it’s a cost-effective sales solution that works—if you know how to use it.

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Topics: marketing, e-marketing, lead generation

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