Lead acquisition is an essential aspect of your sales and marketing strategy. But it can often feel like an uphill battle trying to generate new leads, especially during the slow summer months when your pool of leads seems to slowly dwindle away.Read More
B2B Sales, Lead Generation and Marketing Blog
Your lead nurturing strategy is the crux of your marketing. Unfortunately, lead nurturing is often low on a list of priorities, or perhaps even ignored altogether.
This can have a highly negative impact on your business, because you are missing out on leads that could potentially become sales if handled correctly. In fact, the stats reveal quite a bit about the power of lead nurturing:Read More
Generating revenue is essential no matter what services your B2B offers, but it can seem a daunting task when expanding your business outside of the United States. Not only are you forced to learn and keep up with a whole new set of regulations and laws, but you also have to reach a brand new audience, create a new network from scratch, and introduce your brand in a way that resonates with this new market.Read More
Cold calling has long had a bad reputation in the digital world. In fact, the claim that cold calling is dead has circled the lead generation industry for years. With so much negativity surrounding this tactic, often companies don’t even stop to consider this method as a viable option to improve their sales.Read More
When it comes down to it, almost all companies are looking for ways to cut their spending. And technology companies are definitely no exception.
The big problem for marketing is how to cut your company’s cost per lead, without sacrificing the quality of those leads. Many companies spend far too much on leads, and are practically forced to make a sale in order to cover the initial cost of acquiring that lead. This is an extremely destructive practice, and one that should in no case be true.Read More
Through every stage of the lead generation process, CRMs, marketing software, and free analytics tools offer metrics to measure your efforts. With such a vast sea of data available, it’s easy to drown in what’s meant to be a helpful tool for shaping strategy.Read More
Topics: lead generation
In the internet age, advertising no longer seems as glamorous as shows like “Mad Men” make it out to be. With brightly colored pop ups and obnoxious videos that start playing the minute you visit a webpage, internet advertising can often feel like invasive sensory overload. Definitely not the classy art of old.Read More
The internet can sometimes feel like a wild and uncontrollable beast, especially when it comes to monitoring every aspect of your business’s online reputation. Knowing where to start, and how to keep up with all the review websites, and social media platforms is a huge challenge for most businesses. While it may not be possible for you to keep up with everything that was ever written about you online - you sure can try!Read More
Thinking of jumping on the video marketing bandwagon? Below are five questions you should ask before you begin your foray into video marketing.Read More
Successful appointment setting campaigns have relatively little to do with setting sales appointments. (Isn’t it about time that somebody came out and said it?) The truth is that appointment setting has a lot more to do with identifying opportunities accurately; that is, it has a lot more to do with qualifying and scoring leads appropriately and gauging the value of potential engagements before setting appointments than it does with actually setting appointments.
Obviously, you need to set sales appointments in order to make transactions and purchases happen. That stated, the steps that you take prior to setting sales appointments are just as or more important as the appointments you make because they determine the value of appointments and the potential of opportunities and keep you from wasting time and money.Read More