Note: Visit our more recent blog for 2015 B2B Marketing Trends.
Anyone in B2B marketing these days HAS to be able to adapt quickly to grand changes in tactics and strategy. Early adopters define the playing field, and the rest get to step out there and fine tune the processes.
Ten years ago, internet marketing was barely an embryo - although now we're still toddlers. Those were the days when your "facebook" was the dusty old family photo album and "twitter" was just a silly, made-up word. You were using the internet to download music from Napster and the Nigerian scam may have just worked back then. All you need to do to see how things have changed is take a look at the top 10 websites in 1997 and 2010.