B2B Sales, Lead Generation and Marketing Blog

Just for Fun: 9 Event Planning & Logistics Jokes

Posted by Sean O'Neil on Thu, Mar 13, 2014 @ 09:03 AM

Event planning and event logistics are no jokes, but it turns out, joking about them can be pretty fun. Below are nine jokes that explain why your business might need a new event planning and logistics services provider.

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Topics: events, fun

The Overlooked Prospects You Could Be Converting into Leads

Posted by Sean O'Neil on Tue, Feb 11, 2014 @ 10:02 AM

You’ve seen them. They look a bit out place. It’s obvious they don’t know their way around. They tend to remain close to the people with whom they arrived. Who are they? They’re the overlooked prospects at the trade show, conference or other networking event you’re attending—the first-timers.

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Topics: sales, lead nurturing, events

Get More People to Attend Your SXSWi Event in 2014

Posted by Sean O'Neil on Tue, Jan 14, 2014 @ 08:01 AM

South by Southwest Interactive (SXSWi) has been the largest technology event of its kind for at least the past seven or eight years. If you’ve attended or hosted an event at SXSWi before, you probably already know that competition for optimal event attendees is fierce. 

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Topics: lead generation, events

5 Ways to Personalize Sales Event Invitations and Increase Attendance

Posted by Vendere Team on Tue, Nov 5, 2013 @ 07:11 AM

Personalizing sales event invitations and announcements is an easy way to increase your invitation response rate, get responses faster, and increase event attendance. Below are five ways to personalize your next event invitation.

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Topics: marketing, content marketing, events

Jazzing up Your B2B Sales Event Attendance

Posted by Vendere Team on Tue, Sep 3, 2013 @ 08:09 AM

Your B2B sales event, whether it’s a seminar, luncheon, workshop, trade show, road show or other sales event, is going to be most effective if it concentrates less on prospects (and prospecting) and more on warm and hot sales leads.

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Topics: sales, events

How to Run Successful B2B Email Marketing Campaigns

Posted by Vendere Team on Tue, May 7, 2013 @ 06:05 AM

There’s no doubt that email marketing will remain one of the most cost-effective and useful tools for B2B marketers in 2013. In 2012, a dizzying number of new studies appeared on the Internet that proved the overall success of B2B email marketing campaigns. The most successful B2B email campaigns in 2012 appeared to be driven by two things: data/metrics analysis and strategic content.

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Topics: lead generation, appointment setting, sales, email campaign, management consulting, events

Are Your Tech Company’s Marketing Messages Too Much—or Not Enough?

Posted by Vendere Team on Wed, Mar 20, 2013 @ 07:03 AM

A major challenge that emerging and even established technology companies face when it comes to selling and marketing their products is developing messaging that speaks directly to purchasers without giving away too much or offering too little information.

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Topics: appointment setting, lead nurturing, qualified leads, events

Don’t Lose Them at Hello: Choose the Right Title for Your Next Sales Event

Posted by Vendere Team on Tue, Mar 5, 2013 @ 06:03 AM

The time, money, and preparation it takes to host an event can put a lot of pressure on the host, whether the host belongs to an international organization with vast resources or to a start-up company with very few resources at its disposal.

What if it fails?

What if it doesn’t increase sales?

What if no worthwhile connections are made?

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Topics: lead generation, events

Use Social Media to Set B2B Sales Appointments and Increase Event Attendance

Posted by Vendere Team on Tue, Feb 5, 2013 @ 07:02 AM

The Social Hunger, a new study by Mass Relevance,a brand-building company based in Austin, Texas, reveals that 64% of 200 people surveyed admitted to purchasing a product as a result of social media. Out of the same 200, 76% of people 18-34 admitted to purchasing a product as a result of social media.

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Topics: social media, appointment setting, events

10 Ways to be Unsuccessful at Sales

Posted by Vendere Team on Thu, Aug 16, 2012 @ 08:08 AM

Ever get tired of reading lists of things that you ought to be doing? In business articles and company blogs posts, such lists are rampant. Even Vendere Partners puts forth such lists on its blog. And why not? They can be very handy, especially if you’re looking for step-by-step solutions to specific business problems.

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Topics: lead generation, appointment setting, sales, telemarketing, events

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