B2B Sales, Lead Generation and Marketing Blog

The Key to Appealing Events: Consider Your Audience

Posted by Vendere Team on Tue, Jul 19, 2016 @ 08:07 AM

In-person interaction is one of the most powerful and personal marketing tools you can utilize. That is why in-person events are still very much alive and going strong even in today’s digitally driven world.

If you’re looking for a way to really connect with your leads and generate more sales, an in-person event is a great option. But it takes a lot of work to host an event, and before you start that work you want to be sure you’re making the best decisions to maximize your effort.

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Topics: events

Lunch and Learn Ideas: Determining the Key Elements

Posted by Vendere Team on Tue, Jun 28, 2016 @ 09:06 AM

Organizing an event can feel like a daunting task. There are so many initial decisions to make, details to attend to, and moving parts, that some companies never even bother. But hosting the perfect in-person event can be extremely beneficial for your company, and with the right planning in place it doesn’t have to be difficult.

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Topics: events

How to Successfully Follow-Up After the Event

Posted by Vendere Team on Tue, Apr 26, 2016 @ 08:04 AM

So, you’ve planned the event of the year perfectly down to the last detail, but you’re not finished yet. The entire purpose of the event was to successfully capture information from leads, so now you have to plan how you’re going to put that information to use.

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Topics: events

Event Coordination: Planning the Final 48-Hours

Posted by Vendere Team on Tue, Mar 8, 2016 @ 08:03 AM

You’ve been planning your event for months. You’ve made the necessary calls and arrangements to line up a great venue, a powerful speaker, and a long list of attendees. But your job is not quite done. In fact, the final 48-hours are some of the most crucial for ensuring that your event coordination efforts do not go wasted.

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Topics: events

Planning an Event: Getting Started

Posted by Vendere Team on Wed, Feb 10, 2016 @ 07:02 AM

When you’re tasked with planning an event, it can feel like your to-do list instantly triples. With so many details to decide and calendars to coordinate, it can seem overwhelming.

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Topics: events

B2B Revenue Generating Tactics: International

Posted by Vendere Team on Thu, Jan 7, 2016 @ 09:01 AM

Generating revenue is essential no matter what services your B2B offers, but it can seem a daunting task when expanding your business outside of the United States. Not only are you forced to learn and keep up with a whole new set of regulations and laws, but you also have to reach a brand new audience, create a new network from scratch, and introduce your brand in a way that resonates with this new market.

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Topics: marketing, content marketing, lead generation, demand generation, events

Events Aren't Dead: Benefits of Hosting a Sales Event

Posted by Vendere Team on Thu, Sep 10, 2015 @ 08:09 AM

In this day and age of digital marketing, it can be easy to get caught up in the whirlwind of the latest online marketing trend. But before you kiss goodbye all things traditional sales and marketing, you might want to take a moment to consider whether you are truly putting your precious marketing dollars into the right channels.

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Topics: marketing, events

How to Promote Your Upcoming Event [Infographic]

Posted by Vendere Team on Wed, Aug 19, 2015 @ 11:08 AM

Once you've finally decided that a marketing event is an effective lead generation initiative for your business, it can feel overwhelming to pour your time and effort into preparing for your event in addition to your everyday marketing.

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Topics: marketing, events

Marketing Event Effectiveness: Are They Worth the cost?

Posted by Vendere Team on Mon, Jul 13, 2015 @ 13:07 PM

As a B2B marketer today, you have no shortage of options when it comes to tactics for lead generation. One of the most popular options continues to be in-person marketing events. 

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Topics: events

Outdo Your Trade Show Competition

Posted by Sean O'Neil on Thu, Aug 28, 2014 @ 10:08 AM

If you’re going to trade shows just to keep your booth space from being taken away by new competition, you’re going for the wrong reason. The right reason to go to a trade show is to win new business. By setting goals beforehand, executing a solid game plan at the show, and following up appropriately post-show, you can stand apart from the competition rather than be a mere presence.

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Topics: events

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