B2B Sales, Lead Generation and Marketing Blog

How to Design Your Lead Nurturing Strategy from Scratch

Posted by Vendere Team on Wed, Feb 24, 2016 @ 08:02 AM

Your lead nurturing strategy is the crux of your marketing. Unfortunately, lead nurturing is often low on a list of priorities, or perhaps even ignored altogether.

This can have a highly negative impact on your business, because you are missing out on leads that could potentially become sales if handled correctly. In fact, the stats reveal quite a bit about the power of lead nurturing:

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Topics: content marketing, lead generation, lead nurturing, email campaign

11 Email Writing Tips to Strengthen Your Campaign

Posted by Vendere Team on Wed, Dec 16, 2015 @ 07:12 AM

Email marketing can seem mysterious. You craft words into paragraphs that you’re sure will captivate the reader and schedule the send. But the opens and clicks aren’t exactly what you hoped, a few people unsubscribed from your emails, and figuring out where to improve isn’t exactly clear.

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Topics: email campaign

The Top 6 Tips for Cutting Down Email Unsubscribe Rates

Posted by Vendere Team on Mon, Apr 20, 2015 @ 09:04 AM

74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign.

But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay.

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Topics: prospect lists, marketing, content marketing, e-marketing, email campaign

How to Run Successful B2B Email Marketing Campaigns

Posted by Vendere Team on Tue, May 7, 2013 @ 06:05 AM

There’s no doubt that email marketing will remain one of the most cost-effective and useful tools for B2B marketers in 2013. In 2012, a dizzying number of new studies appeared on the Internet that proved the overall success of B2B email marketing campaigns. The most successful B2B email campaigns in 2012 appeared to be driven by two things: data/metrics analysis and strategic content.

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Topics: lead generation, appointment setting, sales, email campaign, management consulting, events

Five Tips for Generating Effective E-marketing Content

Posted by Vendere Team on Tue, Dec 4, 2012 @ 06:12 AM

When it comes to B2B e-mail marketing, people tend to make building an e-mail subscriber list their first priority. Having a large list of e-mail subscribers is great, but to keep your subscribers, you need amazing, engaging content. Subscribers who were initially interested in what you have to offer will eventually ignore your content, delete your e-mails without reading them, and unsubscribe if they don’t find your content appealing and useful.Bottom line? You’ll never get the returns you want from your very valuable e-mail subscriber list if you don’t make creating appealing, engaging, and useful content your first priority, and list building, a (close) second priority.

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Topics: lead generation, email campaign

Become an Email Marketing Guru

Posted by Vendere Team on Tue, Nov 20, 2012 @ 07:11 AM

When it comes to email marketing, everyone wants to know how much is too much. Should my company send out quarterly e-newsletters, bi-monthly e-blasts, weekly informational emails, a steady stream of text e-mails, a certain number of lead nurturing e-mails? How can I make an impact on leads and prospects without inundating them with e-mails and information they don’t want or need? What are the magic numbers?

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Topics: marketing, lead generation, email campaign, demand generation

Unlocking the Value of Employee Surveys

Posted by Vendere Team on Tue, Nov 13, 2012 @ 07:11 AM

It can cost you six months or more in hourly wages to replace an hourly employee, and more than a year’s salary to adequately replace a salaried employee.  If the reality of these costs bothers you, consider implementing regular employee surveys.  By performing regular employee surveys, you can get the information you need to train and inform your employees properly, reduce employee turnover, and even help prevent costly legal scenarios.

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Topics: lead generation, appointment setting, email campaign, management consulting, tips and techniques

Don’t be Fooled by Qualified Appointment Setting Poseurs

Posted by Vendere Team on Tue, Jul 17, 2012 @ 09:07 AM

For some appointment setters, lead generation is about using manipulation and less than ethical tactics to gather information and set sales appointments. The primary goal of these poseurs is to look good in the eyes of their clients by providing them with large numbers of appointments, whether or not the appointments they set are actually sales-ready. Their secondary goal is to position themselves to be able to claim, when appointments yield less than desirable results, that the client is to blame for low sales numbers.

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Topics: lead generation, appointment setting, lead nurturing, sales and marketing alignment, telemarketing, email campaign, qualified leads

Converting Webinar Registrants into Webinar Attendees

Posted by Vendere Team on Tue, Jul 3, 2012 @ 07:07 AM

When you have a national or global organization, it can not only be impractical to gather key personnel and partners together to learn about your new products, processes, or systems, but impossible.

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Topics: prospect lists, lead generation, outsourcing, telemarketing, email campaign, events

Social Media: Four Tips to Getting Started

Posted by Vendere Team on Tue, May 8, 2012 @ 08:05 AM

Overwhelmed by social media management and monitoring? Don’t be. A little practice is all it takes to learn how to use social media analytics to increase sales and build customer relationships.

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Topics: lead generation, appointment setting, sales, sales and marketing alignment, email campaign, qualified leads

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