You don’t have to have the prettiest landing page in the world, but you do have to have concise, pointed, riveting messaging if you’re going to get people to actually take the time to fill out an online “contact us” form, participate in a survey, or sign up for a free consultation or newsletter.
B2B Sales, Lead Generation and Marketing Blog
Have you ever wondered what Miss Manners would have to say about your company's social media etiquette? As a kind of experiment, we pulled some of our favorite Miss Manners quotes from The Washington Post and applied them to seven questions we often hear from our customers when it comes to social media behaviors. A
s we suspected, using good manners seems to be the surest way to maintain a respectable reputation, no matter the platform. Enjoy!
You may think of press releases as a last resort with so many other public relations and content marketing options at your fingertips, but press releases are still highly valuable marketing tools, despite being around a lot longer than the term, “content marketing.”
Why do some people believe that press releases aren’t as effective as they used to be?
At no other time in the electronic age have more purchasing decisions been based on social media. For this reason, it’s incredibly important that your social media profiles be compelling and engaging and showcase your company’s value and capabilities accurately. It’s also important that your social media posts be in alignment with the wants and needs of your potential customers, and that you respond to prospect and customer comments in a timely and friendly manner.
There’s a lot of advice on how to make the most out of social media out there, but there are two things that companies attempting to ramp up for social media success don’t often hear. The first is that they don’t have to be experts at social media in order to reap benefits from it, and the second is that they don’t have to—and shouldn’t—attempt to offer everything under the sun in an effort to compete effectively via social media.
Below are two ways to dive into social media success without draining your resources and causing more problems than sales opportunities.