B2B Sales, Lead Generation and Marketing Blog

The Top 6 Tips for Cutting Down Email Unsubscribe Rates

Posted by Vendere Team on Mon, Apr 20, 2015 @ 09:04 AM

74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign.

But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay.

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Topics: prospect lists, marketing, content marketing, e-marketing, email campaign

Hubspot Reveals: Want 13x More Marketing ROI? Get to Blogging.

Posted by Sean O'Neil on Sat, Dec 13, 2014 @ 16:12 PM

Have you seen it yet? Hubspot recently released its State of Inbound 2014-2015 report. It’s full of marketing stats that you’re going to want to check out before you finalize any 2015 marketing strategies or plans.

If you’ve been unsure as to what you ought to be focusing on marketing-wise, this report, developed after thousands of marketers were surveyed, will point you in the right directions.

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Topics: marketing, e-marketing

Take Your First Steps Toward Providing Online B2B Purchasing

Posted by Sean O'Neil on Wed, Oct 22, 2014 @ 13:10 PM

The B2B landscape is changing, and it’s changing fast. Historically, B2B companies have not had to be as cognizant of pricing changes as B2C companies. Today, because B2B consumers are becoming as quick to purchase online as B2C customers, B2B product and service providers have to become as Internet-savvy as their B2C brothers and sisters when it comes to online sales.

The fact is that more B2B buyers are researching and purchasing online than ever before. They’re shopping online for the best products and services at the best prices. Manufacturers, distributors and suppliers, in particular, are doing more B2B direct sales as a result of upping online purchasing power.

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Topics: marketing, e-marketing, lead generation, tips and techniques

How B2Bers Can Prepare for Holidays, Q1 2015

Posted by Sean O'Neil on Fri, Oct 17, 2014 @ 14:10 PM

Before you finish the last piece of candy in the bowl of Halloween goodies you’ll accumulate this month, chances are the sales and marketing goals you have in mind for Q1 2015 will already be prominent in your mind—and, more than ghost, ghouls and goblins, keeping you awake at night.

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Topics: content marketing, e-marketing, lead nurturing

The 3 Types of Mobile Feedback That Matter

Posted by Sean O'Neil on Thu, Oct 9, 2014 @ 16:10 PM

What do comment cards, social media sites like Yelp and TripAdvisor, 1-800 numbers, on-site surveys, online surveys, Quick Response (QR) codes, and mobile feedback apps all have in common?

They’re making it easier and more complicated than ever for hospitality-centric businesses to receive, manage and respond to guest feedback.

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Topics: social media, e-marketing

How to Stop Muddying up Your EMail Marketing Campaign

Posted by Sean O'Neil on Fri, Jul 18, 2014 @ 13:07 PM

We've all gotten countless promotional emails from companies that seem to be promoting everything under the sun. In today's information-laden age, companies that deliver focused messages rather than generalized or overly complicated messages have a distinct advantage over companies that make what should be simple messages far too complex.

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Topics: marketing, content marketing, e-marketing

Stop Losing Clients Now - Lead Nurturing

Posted by Sean O'Neil on Fri, Jun 20, 2014 @ 14:06 PM

You work hard to win clients and build relationships, and you spend a lot of time and resources on marketing and selling to them. Why, after all of your efforts, do so many clients slip through the cracks? All of a sudden—Poof!—they’re gone. Where did they go? Why did they go?

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Topics: content marketing, e-marketing, lead nurturing

Social Media & Hospitality: Getting More Positive Online Reviews

Posted by Sean O'Neil on Thu, Jun 12, 2014 @ 16:06 PM

You need high numbers of positive reviews across a variety of social networks and to get them often if you want to improve your rankings on not just the search engines, but on sites like TripAdvisor.

You can be getting stellar quality inspection reports and glowing survey results, but if you’re not getting traction on social media, how are prospective guests going to know that your hotel or restaurant should be their hotel or restaurant? If you want to build your fan-base, be competitive and increase guest numbers quickly, having an ongoing, rich presence on social media is a must.

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Topics: marketing, social media, content marketing, e-marketing

A Cheesy Take on Lead Qualification, Scoring & Nurturing

Posted by Sean O'Neil on Fri, May 30, 2014 @ 15:05 PM

Yes, the Vendere Partners team is about to make analogies between cheese-making and lead qualification, scoring and nurturing. Why? We’re just kind of cheesy like that. Plus, the complexities of cheese-making, as we recently discovered after several Google searches and a somewhat awkward phone call with one team member’s extremely cheese-savvy grandmother, funnily enough, do mirror some of the steps required to qualify leads. 

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Topics: prospect lists, content marketing, e-marketing, lead generation, lead nurturing, outsourcing

10 Marketing Automation Facts You Should Know

Posted by Sean O'Neil on Sun, May 25, 2014 @ 11:05 AM

Marketing automation is all the rage, and for good reasons. Powerful marketing automation software makes it possible to reach people on a more personal level and easily track interest levels and responses. It allows you to create a seemingly individualized experience for prospects and customers. It also allows you to get more out of targeted lists of prospects, helps you qualify leads, and makes it easier to retain current customers and cross-sell and resell products and services. In short, it’s a cost-effective sales solution that works—if you know how to use it.

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Topics: marketing, e-marketing, lead generation

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