B2B Sales, Lead Generation and Marketing Blog

Take the Power Back: Get Better Sales Leads Now

Posted by Vendere Team on Tue, Nov 6, 2012 @ 07:11 AM

Ever eavesdropped on a group of sales professionals standing around, bemoaning the fact that they haven’t hit their sales targets and blaming it on a lack of quality sales leads?  Ever had the sneaking suspicion, however valid their complaints, that there were things that they could have done to get more leads that they just didn’t do?

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Topics: marketing, lead generation, appointment setting, sales, sales and marketing alignment, demand generation, management consulting

So Much Spookier Than Halloween: Low B2B Holiday Sales Numbers

Posted by Vendere Team on Tue, Oct 30, 2012 @ 07:10 AM

Most B2B sales reps can agree that there is one thing a heck of a lot scarier than ghosts, goblins, and assorted monsters: moving into the holiday season without the new accounts you’d hoped to win long before October 31.

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Topics: marketing, lead generation, appointment setting, sales, sales and marketing alignment, demand generation

More Inspiring Quotes: Transcend the Sales Doldrums and Become a True Sales Leader – Part 2

Posted by Vendere Team on Wed, Oct 17, 2012 @ 08:10 AM

In last week’s blog post, we used five quotes from transcendentalists as inspiration for thoughts on how to become a true sales leader in the face of certain challenges. Today, we take a look at five more quotes from some of the 19th century’s most provocative thinkers in an effort to dig even deeper into the subject of what it takes to overcome difficulties and surpass expectations in the competitive—and often cutthroat—field of sales.  We left off last week at transcendentalist quote number five.  Today, we start with quote number six.

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Topics: leadership, lead generation, sales, outsourcing, sales and marketing alignment, demand generation, qualified leads

Why IT Manufacturers Should Invest in Sales and Marketing

Posted by Vendere Team on Thu, May 3, 2012 @ 08:05 AM

By Sean O'Neil, Vice President, Vendere Partners
As recently feautured in 
Manufacturing Business Technology

Whether you suspect you need to outsource a few or the majority of your sales functions, if you’re a technology manufacturer, the time to make some forward-thinking decisions regarding your sales and marketing practices is now.

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Topics: marketing, lead generation, sales, demand generation, events

Succeed at Demand Marketing by Performing 4 Essential Tasks

Posted by Vendere Team on Wed, Mar 14, 2012 @ 07:03 AM

Not long ago, when people wanted to make purchases, they had to rely almost solely on companies to provide them with the information they needed to make informed decisions.

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Topics: lead generation, demand generation, qualified leads

How to Skyrocket Sales Without all the Headaches

Posted by Vendere Team on Thu, Feb 2, 2012 @ 10:02 AM

Sound like an impossible dream? It doesn't have to be. You may just need to do a little  reprioritizing.

Whether you’re in engineering, design, software, or another technology-based industry, chances are you didn’t get into it because you had a burning desire to spend your days dealing with sales headaches. You recognize that every company needs sales to remain viable, but suspect that if sales took up less of your time and resources, your company would actually be better off.

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Topics: lead generation, outsourcing, demand generation, management consulting

More Funny Things for the Temporarily Sales Challenged

Posted by Vendere Team on Thu, Jan 26, 2012 @ 09:01 AM

Your IT-based world not rocking you like it used to?     Sales quota got you down? 

Sometimes it takes a little humor to jumpstart a day made up of demographics studies, pipeline analyses, elevator pitches, and sales presentations. Allow Vendere Partners to put your IT and sales woes into perspective with a few ribs, barbs, potshots, outright jokes—and maybe even a few insights— intended to raise your spirits and get you back on the sales fast track.

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Topics: lead generation, outsourcing, demand generation

Rethinking B2B Lead Generation

Posted by Vendere Team on Thu, Jan 19, 2012 @ 10:01 AM

Not all sales and marketing teams are created equal. Naturally, some are better than others. And let's face it, B2B lead generation is not getting any easier and times are tough.

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Topics: lead generation, demand generation, qualified leads, management consulting, events

6 Reasons Lead Scoring Should be a Top Priority

Posted by Vendere Team on Thu, Jan 5, 2012 @ 09:01 AM

Have you ever had leads that didn't go anywhere? They just sat there taking up space, time and resources. Sound familiar? Lead scoring can help change that.

Lead scoring is a marketing and sales management technique which identifies hot leads, funneling them into sales for conversion, and identifies warm or cold leads, sidelining them for nurturing. Sales lead scoring involves assigning points to leads based on pre-defined criteria.

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Topics: prospect lists, sales, lead nurturing, sales and marketing alignment, demand generation, qualified leads, management consulting

A Funny Thing Happened on the Way to the Bottom Line

Posted by Vendere Team on Fri, Dec 9, 2011 @ 08:12 AM

Sales and profits are serious business. There is no doubt that a business cannot do without these essential elements. But, why not have a little fun on your way to success? The following amusing anecdotes are meant to lighten your heart and maybe even your workload in an increasingly tough market.

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Topics: lead generation, outsourcing, demand generation, qualified leads, management consulting, events

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