B2B Sales, Lead Generation and Marketing Blog

5 Ways to Personalize Sales Event Invitations and Increase Attendance

Posted by Vendere Team on Tue, Nov 5, 2013 @ 07:11 AM

Personalizing sales event invitations and announcements is an easy way to increase your invitation response rate, get responses faster, and increase event attendance. Below are five ways to personalize your next event invitation.

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Topics: marketing, content marketing, events

Dive into Social Media Success

Posted by Vendere Team on Thu, Sep 12, 2013 @ 06:09 AM

There’s a lot of advice on how to make the most out of social media out there, but there are two things that companies attempting to ramp up for social media success don’t often hear. The first is that they don’t have to be experts at social media in order to reap benefits from it, and the second is that they don’t have to—and shouldn’t—attempt to offer everything under the sun in an effort to compete effectively via social media.

Below are two ways to dive into social media success without draining your resources and causing more problems than sales opportunities.

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Topics: marketing, social media, content marketing, e-marketing

Content Marketing’s Relationship to B2B Sales

Posted by Vendere Team on Wed, Aug 21, 2013 @ 07:08 AM

Consistently generating engaging content for not just your website, but social media pages, can be a significant challenge, particularly if yours is a B2B company. A B2B company that primarily provides services or industry-specific, complex technologies typically has a much harder time coming up with snappy content that is relevant to its customers than your average B2C company. Nevertheless, B2Bs can no longer afford to shy away from the practice.

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Topics: content marketing, lead generation, demand generation

Can Inbound Content Be Self-Serving and Still Generate Leads?

Posted by Vendere Team on Fri, Jul 19, 2013 @ 10:07 AM

At Vendere Partners, we recognize that it is a challenge to feel okay about giving away intellectual property while simultaneously touting your products and services. We recognize it because we struggle with this method to generate leads ourselves.

Take our last blog post. Throughout the post, we explained the benefits of outsourcing appointment setting functions. Then, at the end of the post, we not only invited readers to contact us for a free lead generation consultation, but to register to download a brochure on qualified appointment setting. (It is not lost on us that by mentioning these offerings again, and hyperlinking to Vendere web pages—again—that we are, in fact, putting forth content that is obviously self-serving.)

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Topics: content marketing, appointment setting, demand generation

Targeting the Right Execs and Understanding the Consensus Decision-Making Trend

Posted by Vendere Team on Wed, Jun 12, 2013 @ 06:06 AM

There are many roads that can lead to a sale, but pitching to the right executive at the very beginning of an engagement is still the preferred path.

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Topics: content marketing, lead generation, case studies

Using Social Media to Start Conversations that Result in Sales

Posted by Vendere Team on Wed, May 29, 2013 @ 06:05 AM

If you have a fantastic product, but have been having trouble generating interest in it through social media for months, or even years, continuing to dutifully make daily or weekly social media posts can feel like an exercise in futility. Are you tired of merely hoping that your product descriptions, case uses, testimonials, and discounts or other offers will eventually sink into the consciousness of the online audience you’re trying to reach? Are you ready to achieve better results and make actual sales through social media?

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Topics: social media, content marketing, lead generation

How to Write the Solution and Results Sections of a Case Study

Posted by Vendere Team on Wed, Apr 17, 2013 @ 06:04 AM

Last week’s blog post explained the purposes of the situation and challenge sections of a case study, and how to keep from putting information that should be in one section into the other. This week, Vendere Partners reviews the differences between the solution and results sections of a case study.

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Topics: content marketing, lead generation, case studies

How to Write the Situation and Challenge Sections of a Case Study

Posted by Vendere Team on Tue, Apr 9, 2013 @ 06:04 AM

The two most common mistakes companies make during the development of case studies are confusing the situation and the challenge sections and confusing the solution and results sections. This week, Vendere Partners reviews the differences between the situation and challenge sections of a case study.

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Topics: content marketing, lead generation, case studies

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