B2B Sales, Lead Generation and Marketing Blog

Social Media & Hospitality: Getting More Positive Online Reviews

Posted by Sean O'Neil on Thu, Jun 12, 2014 @ 16:06 PM

You need high numbers of positive reviews across a variety of social networks and to get them often if you want to improve your rankings on not just the search engines, but on sites like TripAdvisor.

You can be getting stellar quality inspection reports and glowing survey results, but if you’re not getting traction on social media, how are prospective guests going to know that your hotel or restaurant should be their hotel or restaurant? If you want to build your fan-base, be competitive and increase guest numbers quickly, having an ongoing, rich presence on social media is a must.

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Topics: marketing, social media, content marketing, e-marketing

A Better Way to Sell Technology

Posted by Sean O'Neil on Thu, Jun 5, 2014 @ 16:06 PM

You may understand the benefits of transitioning to a new technology or system, but chances are many of your prospects do not. You can make statements like, “You will experience virtually no downtime,” or, “The cost-savings you will achieve will be worth the initial implementation costs,” or, “Your information will be kept secure,” but if prospects don’t exit your conversation with at least a basic understanding of how downtime will be prevented, how cost-savings will be achieved, and how their information will be kept secure, they will exit having to base their purchasing decision on how much they believe and trust you and your organization rather than on solid facts.

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Topics: marketing, content marketing, lead nurturing, sales training, tips and techniques

A Cheesy Take on Lead Qualification, Scoring & Nurturing

Posted by Sean O'Neil on Fri, May 30, 2014 @ 15:05 PM

Yes, the Vendere Partners team is about to make analogies between cheese-making and lead qualification, scoring and nurturing. Why? We’re just kind of cheesy like that. Plus, the complexities of cheese-making, as we recently discovered after several Google searches and a somewhat awkward phone call with one team member’s extremely cheese-savvy grandmother, funnily enough, do mirror some of the steps required to qualify leads. 

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Topics: prospect lists, content marketing, e-marketing, lead generation, lead nurturing, outsourcing

Developing Landing Page Content That Results in B2B Lead Generation

Posted by Sean O'Neil on Tue, May 6, 2014 @ 15:05 PM

You don’t have to have the prettiest landing page in the world, but you do have to have concise, pointed, riveting messaging if you’re going to get people to actually take the time to fill out an online “contact us” form, participate in a survey, or sign up for a free consultation or newsletter. 

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Topics: marketing, content marketing, e-marketing, lead generation

Miss Manners Should Teach Social Media Etiquette

Posted by Sean O'Neil on Tue, Mar 18, 2014 @ 15:03 PM

Have you ever wondered what Miss Manners would have to say about your company's social media etiquette? As a kind of experiment, we pulled some of our favorite Miss Manners quotes from The Washington Post and applied them to seven questions we often hear from our customers when it comes to social media behaviors. A

s we suspected, using good manners seems to be the surest way to maintain a respectable reputation, no matter the platform. Enjoy!

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Topics: marketing, social media, content marketing, e-marketing

Publishing Articles That Result in Sales—Not Steals

Posted by Sean O'Neil on Thu, Feb 6, 2014 @ 12:02 PM

Is your company publishing how-to articles that serve your competitors better than they serve your prospects? It's an easy mistake to make. Often, company executives and representatives, and even experienced content marketers, don't realize that they're doing it.

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Topics: marketing, content marketing, lead generation

Is it Better for B2Bers to Publish in Print or Online?

Posted by Sean O'Neil on Thu, Jan 30, 2014 @ 10:01 AM

Is print dead?

While it’s true that consumer interest in print magazines has declined in recent years, print periodicals are still very much alive. Your great-great-great grandchildren may never have the inclination or opportunity to park their hovercrafts and pick up a print magazine or newspaper on the way to work, but it does seem that magazine and newsstands will have a place in our society for the foreseeable future. Print may no longer be king, but it is still holding court.

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Topics: search engine optimization, content marketing, sales and marketing alignment

The Human Ear, Led Zeppelin & the Sales Cycle

Posted by Sean O'Neil on Tue, Jan 7, 2014 @ 09:01 AM

One of Vendere Partners' team members recently told a story about watching a video on sound waves with her three-year-old daughter. (She's not a nerd; it turned out, she was just using the video to explain to her daughter why their family listens to so much Led Zeppelin.) The video, which included a demonstration on the parts of the human ear and how they work, got the rest of the Vendere team thinking: Even though the process is pretty miraculous, on an average day, most of us probably don’t put a lot of thought into what it takes for sound waves to reach us and for our bodies to interpret them. Not dissimilarly, sales professionals don’t always consider what it takes for their marketing materials to reach the right audiences and move those audiences to act.

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Topics: marketing, content marketing, lead nurturing

Are Press Releases Still Relevant B2B Marketing Tools?

Posted by Sean O'Neil on Thu, Dec 12, 2013 @ 08:12 AM

You may think of press releases as a last resort with so many other public relations and content marketing options at your fingertips, but press releases are still highly valuable marketing tools, despite being around a lot longer than the term, “content marketing.”

Why do some people believe that press releases aren’t as effective as they used to be?

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Topics: marketing, content marketing, e-marketing

Lead Generation and Social Media: Converting Likes Into Leads

Posted by Sean O'Neil on Tue, Nov 26, 2013 @ 07:11 AM

At no other time in the electronic age have more purchasing decisions been based on social media. For this reason, it’s incredibly important that your social media profiles be compelling and engaging and showcase your company’s value and capabilities accurately. It’s also important that your social media posts be in alignment with the wants and needs of your potential customers, and that you respond to prospect and customer comments in a timely and friendly manner.

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Topics: marketing, social media, content marketing, e-marketing

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