B2B Sales, Lead Generation and Marketing Blog

How to Design Your Lead Nurturing Strategy from Scratch

Posted by Vendere Team on Wed, Feb 24, 2016 @ 08:02 AM

Your lead nurturing strategy is the crux of your marketing. Unfortunately, lead nurturing is often low on a list of priorities, or perhaps even ignored altogether.

This can have a highly negative impact on your business, because you are missing out on leads that could potentially become sales if handled correctly. In fact, the stats reveal quite a bit about the power of lead nurturing:

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Topics: content marketing, lead generation, lead nurturing, email campaign

B2B Revenue Generating Tactics: International

Posted by Vendere Team on Thu, Jan 7, 2016 @ 09:01 AM

Generating revenue is essential no matter what services your B2B offers, but it can seem a daunting task when expanding your business outside of the United States. Not only are you forced to learn and keep up with a whole new set of regulations and laws, but you also have to reach a brand new audience, create a new network from scratch, and introduce your brand in a way that resonates with this new market.

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Topics: marketing, content marketing, lead generation, demand generation, events

What is Content Syndication and How Does it Help Your Business?

Posted by Vendere Team on Tue, May 19, 2015 @ 09:05 AM

If you’re consistently posting blogs, videos, or infographics on your website, you know the benefits of content creation and how effective this trendy tactic is for your B2B marketing. But what if there was a way to get an even bigger boost in search rankings, brand awareness and conversions without churning out more content?

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Topics: content marketing

The Top 6 Tips for Cutting Down Email Unsubscribe Rates

Posted by Vendere Team on Mon, Apr 20, 2015 @ 09:04 AM

74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign.

But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay.

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Topics: prospect lists, marketing, content marketing, e-marketing, email campaign

Before You Create Your First Corporate Video …

Posted by Sean O'Neil on Thu, Nov 20, 2014 @ 09:11 AM


Thinking of jumping on the video marketing bandwagon? Below are five questions you should ask before you begin your foray into video marketing.

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Topics: marketing, content marketing, lead generation

How B2Bers Can Prepare for Holidays, Q1 2015

Posted by Sean O'Neil on Fri, Oct 17, 2014 @ 14:10 PM

Before you finish the last piece of candy in the bowl of Halloween goodies you’ll accumulate this month, chances are the sales and marketing goals you have in mind for Q1 2015 will already be prominent in your mind—and, more than ghost, ghouls and goblins, keeping you awake at night.

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Topics: content marketing, e-marketing, lead nurturing

Are You Using the Right Tone with Your Customers?

Posted by Sean O'Neil on Wed, Aug 20, 2014 @ 14:08 PM

It’s no secret that whether you’re having a conversation with a prospect or creating sales and marketing collateral, the tone you use matters. Use the right tone, and you can successfully build your brand, promote your offerings and win more sales. Use the wrong tone, and you run the risk of diluting your brand, causing confusion and losing sales.   

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Topics: marketing, social media, content marketing, sales, lead nurturing, sales training, telemarketing, tips and techniques

How to Stop Muddying up Your EMail Marketing Campaign

Posted by Sean O'Neil on Fri, Jul 18, 2014 @ 13:07 PM

We've all gotten countless promotional emails from companies that seem to be promoting everything under the sun. In today's information-laden age, companies that deliver focused messages rather than generalized or overly complicated messages have a distinct advantage over companies that make what should be simple messages far too complex.

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Topics: marketing, content marketing, e-marketing

3 Ways to Manage Disgruntled B2B Customers

Posted by Sean O'Neil on Thu, Jul 3, 2014 @ 06:07 AM

Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated. No matter what caused your customer to be dissatisfied, there are three things you should always do when a customer makes a complaint or voices a concern.

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Topics: marketing, social media, content marketing

Stop Losing Clients Now - Lead Nurturing

Posted by Sean O'Neil on Fri, Jun 20, 2014 @ 14:06 PM

You work hard to win clients and build relationships, and you spend a lot of time and resources on marketing and selling to them. Why, after all of your efforts, do so many clients slip through the cracks? All of a sudden—Poof!—they’re gone. Where did they go? Why did they go?

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Topics: content marketing, e-marketing, lead nurturing

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