B2B Sales, Lead Generation and Marketing Blog

Targeting the Right Execs and Understanding the Consensus Decision-Making Trend

Posted by Vendere Team on Wed, Jun 12, 2013 @ 06:06 AM

There are many roads that can lead to a sale, but pitching to the right executive at the very beginning of an engagement is still the preferred path.

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Topics: content marketing, lead generation, case studies

How to Write the Solution and Results Sections of a Case Study

Posted by Vendere Team on Wed, Apr 17, 2013 @ 06:04 AM

Last week’s blog post explained the purposes of the situation and challenge sections of a case study, and how to keep from putting information that should be in one section into the other. This week, Vendere Partners reviews the differences between the solution and results sections of a case study.

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Topics: content marketing, lead generation, case studies

How to Write the Situation and Challenge Sections of a Case Study

Posted by Vendere Team on Tue, Apr 9, 2013 @ 06:04 AM

The two most common mistakes companies make during the development of case studies are confusing the situation and the challenge sections and confusing the solution and results sections. This week, Vendere Partners reviews the differences between the situation and challenge sections of a case study.

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Topics: content marketing, lead generation, case studies

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