B2B Sales, Lead Generation and Marketing Blog

4 Appointment Setting Tips for the Technology Industry

Posted by Vendere Team on Thu, Oct 15, 2015 @ 09:10 AM

The information technology industry is one of the top industries that benefit from appointment setting, mostly because it relies so heavily on building a relationship of trust with potential clients. But trust is not born overnight. It requires time, patience, and a whole lot of communication. But none of these things can be accomplished without first getting your foot in the door.

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Topics: appointment setting, sales training, tips and techniques

Keep Cold Callers Motivated with Mobile Touches, Options

Posted by Sean O'Neil on Sat, Nov 15, 2014 @ 17:11 PM

If you like cold calling, you’re in the minority. For most people, the number of connections made and the number of appointments set just don’t make up for the emotional taxation that results from the many hang-ups, dismissals and unreciprocated voice-mails that are endured.

Let’s not even discuss the sobering moments that occur when cold callers are forced to go through the data and reports that reveal their progress—how hard they’re working and the seemingly low number of successes being achieved—and what those moments do to their psyches.

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Topics: marketing, appointment setting, sales, telemarketing, cold calling

15 Questions to Include in Your Next Appointment Setting Vendor RFI

Posted by Sean O'Neil on Fri, Nov 7, 2014 @ 10:11 AM

Successful appointment setting campaigns have relatively little to do with setting sales appointments. (Isn’t it about time that somebody came out and said it?) The truth is that appointment setting has a lot more to do with identifying opportunities accurately; that is, it has a lot more to do with qualifying and scoring leads appropriately and gauging the value of potential engagements before setting appointments than it does with actually setting appointments.

Obviously, you need to set sales appointments in order to make transactions and purchases happen. That stated, the steps that you take prior to setting sales appointments are just as or more important as the appointments you make because they determine the value of appointments and the potential of opportunities and keep you from wasting time and money.

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Topics: lead generation, appointment setting, outsourcing

Vendere Partners Q1 Results Summary

Posted by Sean O'Neil on Wed, May 14, 2014 @ 08:05 AM

At Vendere Partners, we have a tradition of sharing our quarterly results. See our handy-dandy infographic below for an overview.

Vendere currently works with more than 500 channel partners, and is a preferred vendor for some of the world's leading technology companies.  Contact us  today to find out how we can make a difference in your next quarter.
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Topics: appointment setting, telemarketing

10 Ways to Be Unsuccessful at Appointment Setting

Posted by Sean O'Neil on Thu, Apr 10, 2014 @ 15:04 PM

There are plenty of articles out there on how to be successful at appointment setting, but how many articles have you read on how to be unsuccessful at appointment setting? At Vendere Partners, we’ve developed a tongue-in-cheek list of 10 things you can do to ensure that you become a complete and total appointment setting disaster. We hope it gives you a few chuckles—and maybe a few insights, too.

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Topics: appointment setting, sales, sales training, telemarketing, fun, tips and techniques

Vendere Q4 - Current & Future Opportunities

Posted by Sean O'Neil on Wed, Feb 26, 2014 @ 11:02 AM

Here at Vendere Partners, we make more than 10,000 touches per day to IT professionals across the US. On a quarterly basis, we provide insights into where we are having success, solutions that are hot in the market, and areas in which there are opportunities. All information is derived through the many conversations we have on behalf of our customers (and from the results of those conversations).

Feel free to contact us if you have any questions.

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Topics: infographic, appointment setting, lead nurturing, telemarketing

Just for Fun: 6 Appointment Setting Jokes

Posted by Vendere Team on Wed, Oct 23, 2013 @ 15:10 PM

The challenges B2B companies face when it comes to appointment setting are no joke. After all, if not enough appointments are set, it’s practically guaranteed that not enough sales will occur. That doesn’t mean that you can’t enjoy making fun of the process every once in a while! Below are six appointment setting-inspired sales jokes that will help you make light of your appointment setting woes.

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Topics: appointment setting, fun

Can Inbound Content Be Self-Serving and Still Generate Leads?

Posted by Vendere Team on Fri, Jul 19, 2013 @ 10:07 AM

At Vendere Partners, we recognize that it is a challenge to feel okay about giving away intellectual property while simultaneously touting your products and services. We recognize it because we struggle with this method to generate leads ourselves.

Take our last blog post. Throughout the post, we explained the benefits of outsourcing appointment setting functions. Then, at the end of the post, we not only invited readers to contact us for a free lead generation consultation, but to register to download a brochure on qualified appointment setting. (It is not lost on us that by mentioning these offerings again, and hyperlinking to Vendere web pages—again—that we are, in fact, putting forth content that is obviously self-serving.)

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Topics: content marketing, appointment setting, demand generation

Safeguarding Your Sales Pipeline through Qualified Appointment Setting

Posted by Vendere Team on Wed, Jul 10, 2013 @ 10:07 AM

What would you do if your best salespersonleft unexpectedly—and took their leads and relationships with them? Would you scramble to train less experienced sales staff? Would you try to hire a new sales expert? How would you handle the losses that would inevitably come during the time it would take to reinvigorate your sales department? Could your business handle those losses?

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Topics: lead generation, appointment setting, outsourcing

How to Run Successful B2B Email Marketing Campaigns

Posted by Vendere Team on Tue, May 7, 2013 @ 06:05 AM

There’s no doubt that email marketing will remain one of the most cost-effective and useful tools for B2B marketers in 2013. In 2012, a dizzying number of new studies appeared on the Internet that proved the overall success of B2B email marketing campaigns. The most successful B2B email campaigns in 2012 appeared to be driven by two things: data/metrics analysis and strategic content.

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Topics: lead generation, appointment setting, sales, email campaign, management consulting, events

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