B2B Sales, Lead Generation and Marketing Blog

8 Deadly Sales Email Mistakes

Posted by Vendere Team on Tue, Mar 29, 2016 @ 09:03 AM

When it comes to writing a sales email, a lot of marketers will use a standard, cut and dry system for constructing their emails. This is actually a huge mistake. Keep in mind the following things and make sure not to include them in your next email campaign if you want it to be engaging and turn more leads into customers.

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Topics: marketing, sales, email

Event Coordination: Planning the Final 48-Hours

Posted by Vendere Team on Tue, Mar 8, 2016 @ 08:03 AM

You’ve been planning your event for months. You’ve made the necessary calls and arrangements to line up a great venue, a powerful speaker, and a long list of attendees. But your job is not quite done. In fact, the final 48-hours are some of the most crucial for ensuring that your event coordination efforts do not go wasted.

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Topics: events

How to Design Your Lead Nurturing Strategy from Scratch

Posted by Vendere Team on Wed, Feb 24, 2016 @ 08:02 AM

Your lead nurturing strategy is the crux of your marketing. Unfortunately, lead nurturing is often low on a list of priorities, or perhaps even ignored altogether.

This can have a highly negative impact on your business, because you are missing out on leads that could potentially become sales if handled correctly. In fact, the stats reveal quite a bit about the power of lead nurturing:

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Topics: content marketing, lead generation, lead nurturing, email campaign

Planning an Event: Getting Started

Posted by Vendere Team on Wed, Feb 10, 2016 @ 07:02 AM

When you’re tasked with planning an event, it can feel like your to-do list instantly triples. With so many details to decide and calendars to coordinate, it can seem overwhelming.

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Topics: events

How to Qualify An IT Lead For An Appointment

Posted by Vendere Team on Thu, Jan 28, 2016 @ 07:01 AM

It’s easy to take a blanket approach with technology appointment setting and try to set up a meeting with every lead that comes through your pipeline. But to avoid wasting the time and resources of your sales reps, ensuring that the leads you book are truly qualified will result in much higher conversions.

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B2B Revenue Generating Tactics: International

Posted by Vendere Team on Thu, Jan 7, 2016 @ 09:01 AM

Generating revenue is essential no matter what services your B2B offers, but it can seem a daunting task when expanding your business outside of the United States. Not only are you forced to learn and keep up with a whole new set of regulations and laws, but you also have to reach a brand new audience, create a new network from scratch, and introduce your brand in a way that resonates with this new market.

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Topics: marketing, content marketing, lead generation, demand generation, events

11 Email Writing Tips to Strengthen Your Campaign

Posted by Vendere Team on Wed, Dec 16, 2015 @ 07:12 AM

Email marketing can seem mysterious. You craft words into paragraphs that you’re sure will captivate the reader and schedule the send. But the opens and clicks aren’t exactly what you hoped, a few people unsubscribed from your emails, and figuring out where to improve isn’t exactly clear.

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Topics: email campaign

Is Cold Calling Right for Your Business?

Posted by Vendere Team on Tue, Dec 8, 2015 @ 08:12 AM

Cold calling has long had a bad reputation in the digital world. In fact, the claim that cold calling is dead has circled the lead generation industry for years. With so much negativity surrounding this tactic, often companies don’t even stop to consider this method as a viable option to improve their sales.

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Topics: lead generation, cold calling

Top 5 Things to Consider in Your Exit Strategy

Posted by Vendere Team on Thu, Nov 19, 2015 @ 09:11 AM

When you start a business, all your blood and sweat go into developing growth from a fledgling venture to a high performing enterprise. After all the late nights and early morning you’ve put into making it uniquely remarkable--and uniquely yours--it’s tough to think about how you’ll eventually make your exit.

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7 Ways to Reduce Your Technology Company's Cost Per Lead

Posted by Vendere Team on Wed, Nov 11, 2015 @ 08:11 AM

When it comes down to it, almost all companies are looking for ways to cut their spending. And technology companies are definitely no exception.

The big problem for marketing is how to cut your company’s cost per lead, without sacrificing the quality of those leads. Many companies spend far too much on leads, and are practically forced to make a sale in order to cover the initial cost of acquiring that lead. This is an extremely destructive practice, and one that should in no case be true.

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Topics: marketing, lead generation, qualified leads

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