When it comes to writing a sales email, a lot of marketers will use a standard, cut and dry system for constructing their emails. This is actually a huge mistake. Keep in mind the following things and make sure not to include them in your next email campaign if you want it to be engaging and turn more leads into customers.Read More
B2B Sales, Lead Generation and Marketing Blog
You’ve been planning your event for months. You’ve made the necessary calls and arrangements to line up a great venue, a powerful speaker, and a long list of attendees. But your job is not quite done. In fact, the final 48-hours are some of the most crucial for ensuring that your event coordination efforts do not go wasted.Read More
Your lead nurturing strategy is the crux of your marketing. Unfortunately, lead nurturing is often low on a list of priorities, or perhaps even ignored altogether.
This can have a highly negative impact on your business, because you are missing out on leads that could potentially become sales if handled correctly. In fact, the stats reveal quite a bit about the power of lead nurturing:Read More
When you’re tasked with planning an event, it can feel like your to-do list instantly triples. With so many details to decide and calendars to coordinate, it can seem overwhelming.Read More
It’s easy to take a blanket approach with technology appointment setting and try to set up a meeting with every lead that comes through your pipeline. But to avoid wasting the time and resources of your sales reps, ensuring that the leads you book are truly qualified will result in much higher conversions.Read More
Generating revenue is essential no matter what services your B2B offers, but it can seem a daunting task when expanding your business outside of the United States. Not only are you forced to learn and keep up with a whole new set of regulations and laws, but you also have to reach a brand new audience, create a new network from scratch, and introduce your brand in a way that resonates with this new market.Read More
Email marketing can seem mysterious. You craft words into paragraphs that you’re sure will captivate the reader and schedule the send. But the opens and clicks aren’t exactly what you hoped, a few people unsubscribed from your emails, and figuring out where to improve isn’t exactly clear.Read More
Topics: email campaign
Cold calling has long had a bad reputation in the digital world. In fact, the claim that cold calling is dead has circled the lead generation industry for years. With so much negativity surrounding this tactic, often companies don’t even stop to consider this method as a viable option to improve their sales.Read More
When you start a business, all your blood and sweat go into developing growth from a fledgling venture to a high performing enterprise. After all the late nights and early morning you’ve put into making it uniquely remarkable--and uniquely yours--it’s tough to think about how you’ll eventually make your exit.Read More
When it comes down to it, almost all companies are looking for ways to cut their spending. And technology companies are definitely no exception.
The big problem for marketing is how to cut your company’s cost per lead, without sacrificing the quality of those leads. Many companies spend far too much on leads, and are practically forced to make a sale in order to cover the initial cost of acquiring that lead. This is an extremely destructive practice, and one that should in no case be true.Read More