Sunshine and summertime may sound appealing in theory, but for many businesses it means a painful slowdown in sales. This time of year means many prospects are taking vacations and enjoying a much needed break from technology like email, phone, or social media.
And while this may be good for their health and overall productivity, it does make it a struggle to maintain sales goals throughout these slow months. Not only that, but your office itself may be effected by a slowdown in productivity as the desire to spend more time out of doors kicks in.
While summer is unavoidable, that doesn’t mean there aren’t steps you can take to improve sales even during these months. Here are a few ideas to get you started:
Offer a Sale or Promotion
When summer sales are stagnant, one of the best ways to improve sales and generate new, or renewed, interest is to offer a deal on your products or services. This may mean bundling a few related services for a discount, or perhaps offering a free, limited-time trial or consultation.
While you may not want to offer this promotion all year long, it can catch your prospect's attention and drive a little extra business during the summer.
Start a Referral Program
Your current customers are a powerful network and can bring you some of the best new business. So why not urge them to bring you new business by rewarding them for it? This could mean providing them with a discount on your services or offering a valuable extra to your normal services.
Not only does this generate new clients for you, but it can also be a powerful way to show your appreciation to current clients.
Continue to Nurture Leads
The way your customers and clients connect with your business throughout the year may change, especially as they disconnect from email over the summer. Experiment with ramping up your social media strategy to nurture leads who may not be checking their email as frequently. Or vice versa.
Remember that with the new season comes new habits, and while they may not last all year long, it is important to nurture your leads wherever they happen to be throughout the year.
Focus on Nurturing Clients
Oftentimes we forget to nurture our greatest resource: current clients. These relationships are extremely important and can often fall through the cracks when you’re in the midst of working on a new, exciting project or trying to close a deal.
Summer is the perfect time to catch up on these relationships and ensure that your clients are not only satisfied, but delighted with your services.
Prepare for the Fall
Use your downtime to start prepping for your busy seasons. This may mean working ahead to create an email campaign to be launch in the fall, writing blogs in advance, or creating a new downloadable offer.
On top of these marketing activities, summer is a great time to start planning your upcoming fall or even holiday event. Take this extra time to create emails, landing page, and other material you need to have to promote and follow-up on your fall event. This can save you a lot of time and stress later on down the road when business picks up.
Using one or more of these ideas can help you improve sales even during slow seasons. And taking advantage of summer may prove to be a powerful way to boost your business long after the summer has gone.