B2B Sales, Lead Generation and Marketing Blog

Marketing Event Effectiveness: Are They Worth the cost?

Posted by Vendere Team on Mon, Jul 13, 2015 @ 13:07 PM

As a B2B marketer today, you have no shortage of options when it comes to tactics for lead generation. One of the most popular options continues to be in-person marketing events. 

But maybe you're considering marketing event effectiveness. After you've gone through months of planning, promoting, executing and following up, is there enough ROI to justify the cost?

Our latest infographic should help answer this question. And if it inspires you to create your own event, get started with our Free Whitepaper: The 4 Stages to Successful Event Marketing!

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Topics: events

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