B2B Sales, Lead Generation and Marketing Blog

4 Recommended Technology Sales Associations

Posted by Vendere Team on Wed, Dec 21, 2011 @ 10:12 AM

Knowledge is power. So is networking. An association can afford its members a host of benefits, allowing them to grow individually and to have greater influence in the direction of their industry or profession. Whether you are in sales, I.T., or both, you might benefit from one or all of the following association memberships.  We hope this information is helpful.

Technical Sales Association

Individual memberships: $50/year.

Their website describes their purpose, "For technical sales persons representing companies engaged in the manufacture, sales or distribution of technical products/services. To qualify as a Full Member, an individual must attend at least one quarterly meeting per year. This will afford all rights and voting privileges with the Association."


Recommended technology sales associations

Corporate membership only ($3500–$7500 associate membership, depending on corporate revenue).

Their website describes their purpose, "Stay on top of the latest marketing and sales practices, as well as buyer preferences and priorities, through ITSMA's ongoing research with industry leaders such as Avaya, Cisco, Cognizant, Dell, EMC, GE Healthcare, HP, IBM, Microsoft, Oracle, SAP, Siemens, Sun Microsystems, and Xerox, among others."

Membership Objectives:

Each sales and marketing professional in the technology sector faces a number of challenges including,
- Traditional marketing and sales approaches are less and less effective
- Customers are less loyal and more skeptical of vendor claims
- Marketing is under constant pressure to prove its strategic value to the organization

ITSMA is dedicated to providing an active leadership community, best practice insight, and hands-on advisory guidance around the unique requirements for marketing services and solutions. To ensure membership value, ITSMA works with member companies to craft customized programs geared directly to the top challenges facing each organization.

TechAmerica Foundation

Corporate memberships only (dues are based on worldwide corporate gross revenue for the previous four quarters).

Their website describes their organization, "AeA, ITAA, GEIA and CSIA have merged to form TechAmerica, the largest and strongest voice and resource for technology in the United States. Together, we are the industry’s leading trade association, giving the tech sector a strong voice and offering companies a broad array of exceptional programs and services."

TechAmerica membership provides value through:
- Business Development and Executive Networking Opportunities
- Public Policy Advocacy and Representation
- Opportunities for Thought Leadership
- Research and Business Intelligence
- Cost Saving Business Services
- Visibility before the Analyst and Investor Communities

The Sales Association

Individual memberships: $154/year (team memberships afford quantity discounts).

Their website describes membership benefits as including nearly $900 in membership benefits, plus the ability to,
- Connect with sales and business development professionals
- Grow your career with powerful and strategic tools
- Drive revenue at your company

B2B lead generation is tough enough in today's marketplace. It's good to have all the help you can get. Association memberships can open doors, answer questions and potentially solve problems you didn't even know you had. 

Topics: marketing, lead generation, sales

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