This is an important topic that often gets overlooked because we simply don’t take the time to do an honest inventory on the real quality of the sales leads in our pipeline. Sometimes, the best thing you can do for your qualified sales leads and your business is to “clean” some junk out of your funnel. The unobstructed funnel tends to move things through a little quicker! There is no formula for this process, but we do have a few guidelines.
1. You Don’t Know Them
2. Face Your Real Problem
3. They Don’t Value the Value You Create
4. The Business Is Unprofitable
5. You Can’t Create Value
Hopefully, this provides a helpful overview on how to eliminate unqualified prospects from lead generation scoring. The bottom line here is not a clean funnel for its own sake, but the fact that your lead nurturing process and lead sales cycle will be much more productive (and profitable) when you are pursuing scored qualified leads.