You have decided to hold a lunch and learn event. You have picked the date, solution, venue, meal, prospects, and the message you want to deliver. The invitations have gone out and your staff has started to call your best prospects and customers to fill the event. All are great steps but have you made your lunch and learn different. Remember, your prospects are everyone’s prospects and are getting called all the time for different events. How do you make your lunch and learn different.
Put your shortened registration URL on all outgoing materials from emails, snail mails, flyers, packing slips, invoices. Add call-to-action buttons onto your website, emails, blogs, LinkedIn, and Facebook.
Use twitter to blast out messages to prospects promoting the value of the message that will be presented as well as location, time, and what is being served.
Do not hand out literature; hand out only pens and a small writing pad for note taking. Send out the presentation as well as cliff notes, return on investment calculations, total cost of ownership via an email nurture campaign after the event further qualifying your prospects.
Not just after the event but create an email nurture campaign to promote the event. This will also help you tailor your message at the event towards the attendees. This will give you more creditability as well as help qualify prospects that can/do not want to attend the lunch and learn.
Leave your attendees wanting more. Take the last 10 minutes of the luncheon to begin to whiteboard the return on investment of your solution in generalities but do not finish it. Use the unfinished work as a way to schedule future meetings to finish the whiteboard specifically tailored to the prospects business and the ways your solution can solve the prospects challenges.
Remember, your prospects are everyone’s prospects and are getting called all the time for different events. How do you make yours different? You do it by setting yourself apart; by making sure you have action items at the end of the meeting, and making your prospects know that you understand their challenges and needs.