- 6,845,609,960 humans
- 1,966,514,816 Internet users
- 517,760,460 Facebook users
Translation: About 7% of the world's humans are on Facebook.
A stranger can find out about me, more swiftly and thoroughly, by looking at my Facebook for five minutes than by asking me ten minutes worth of questions face-to-face. My, how things have changed.
So, what are the implications of having your identity smattered everywhere? One is that everyone can now easily ascertain mundane tidbits of information about pretty much anybody they know (or don't know). Who knew Bananarama had so many fans? The marketer in me though has honed in on the fact that Social Media has created a whole new set of demographic metrics, such as the level of people's connectivity. Which brings us to the topic at hand.
I ran across this blog from Netprospex that showed the results of a study about which city's businesspeople were the most social - mediawise. They researched their database of business contacts and created a "social index" determined by:
- social connectedness
- social activity
- reach across top social networks, including Facebook, Twitter, and LinkedIn
Click on the picture below for a larger version of the conceptualization. It's pretty interesting.