B2B Sales, Lead Generation and Marketing Blog

What U.S. City's Business Professionals are the Most Social?

Posted by Vendere Team on Thu, Dec 9, 2010 @ 13:12 PM

Social connectedness has taken on a whole new significance in the last five years. If you Google most people's name, the first websites that show up are usually their Facebook, Twitter, LinkedIn and every other social site where they've taken up residence. 
Our own identities are so intermeshed with our online identities. Think about it this way - Earth is home to:
  • 6,845,609,960 humans
  • 1,966,514,816 Internet users
  • 517,760,460 Facebook users

Translation: About 7% of the world's humans are on Facebook.

A stranger can find out about me, more swiftly and thoroughly, by looking at my Facebook for five minutes than by asking me ten minutes worth of questions face-to-face. My, how things have changed.

So, what are the implications of having your identity smattered everywhere? One is that everyone can now easily ascertain mundane tidbits of information about pretty much anybody they know (or don't know). Who knew Bananarama had so many fans?  The marketer in me though has honed in on the fact that Social Media has created a whole new set of demographic metrics, such as the level of people's connectivity.  Which brings us to the topic at hand.

I ran across this blog from Netprospex that showed the results of a study about which city's businesspeople were the most social - mediawise.  They researched their database of business contacts and created a "social index" determined by:

  • social connectedness
  • social activity
  • friendliness
  • reach across top social networks, including Facebook, Twitter, and LinkedIn

Click on the picture below for a larger version of the conceptualization. It's pretty interesting. 

 

social city

Topics: marketing, social media, sales

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