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5 Things Every Leader Needs to Know - a B2B Lead Generation view

 

One of the most challenging aspects of my career in B2B lead generation has been in learning how to lead people.  I've spent many hours reading and meditating on the subject.  It can be a tricky, slippery slope.  So, what’s the difference between Management and Leadership?  Most people, myself included, once assumed that once they achieve a title of Manager that they are anointed a leader in the company.  I challenge that, and I feel most would.  I think that while you may be in a leadership role, that doesn’t mean you are leading anyone - meaning no one is following you.

lead generation leadershipWhat do you call a leader with no followers?  Someone taking a walk.  You thought I was going to say Manager didn’t you?

“It’s a fine thing to have ability, but to discover ability in others is the true test.” -Elbert Hubbard

A manager can only manage a process.  While you can create a process and plug people into it, you should only expect what the process will allow for.  If you want more than what you are getting out of your process, you have to become a Leader.  You can’t manage people; you have to lead them.

“The carrot always wins over the stick.  Ask your horse. You can lead a horse to water but you can’t manage him to drink.  If you want to manage somebody manage yourself.  Do that well and you will be ready to stop managing and start leading.” -John C. Maxwell

A leader is someone secure enough to serve his followers and inspires them all to the same goal for a common purpose bigger than a paycheck.  This is how you accomplish the extraordinary.  This is how organizations grow.  Your organization cannot grow past your leadership.

Bruce Larson tells a story about Sandhill cranes in his book Wind and Fire: “These large birds, who fly great distances across continents, have three remarkable qualities.  First, they rotate leadership.  No one bird stays out in front all the time.  Second, they choose leaders who can handle the turbulence.  And then, all during the time one bird is leading, the rest are honking their affirmation.”

Five things you can do now to be a better leader:

  1. Praise in public; condemn in private.
  2. Make sure your words align with your actions.
  3. To be understood, seek first to understand.
  4. Ask questions instead of giving orders.
  5. Know what makes your team happy and motivate them that way.

“Nearly all men can stand adversity, but if you want to test a man's character, give him power.” -Abraham Lincoln

Comments

I do not think this could have been said better. The ability to lead and command respect is something that we should all (manager or not) strive for in our professional and personal lives.
Posted @ Tuesday, October 05, 2010 9:26 AM by Brad Bethune
Good Job Jody! 
 
 
 
You nailed it...and like the rest of us you are learning through experience how to live this out.
Posted @ Tuesday, October 05, 2010 9:34 AM by Robert Harris
I love the "5 things" and the quote at the end. There are so many people in power positions and not a clue of how to handle it properly! The people who are-from my experience are doing those things. In my world of teaching- the most powerful people are those who are constantly willing to do those 5 things mentioned in the blog.
Posted @ Tuesday, October 05, 2010 9:59 AM by Amanda Watson
1. Praise in public; condemn in private. 
2. Make sure your words align with your actions. 
3. To be understood, seek first to understand. 
4. Ask questions instead of giving orders. 
5. Know what makes your team happy and motivate them that way. 
 
........AMEN
Posted @ Tuesday, October 05, 2010 10:11 AM by Brandon Johnson
Excellent, the five points at the close are right on.
Posted @ Tuesday, October 05, 2010 10:35 AM by Judy Lay
A lot of good wisdom here. If you're leading and they are not following, back up and re-evaluate.
Posted @ Tuesday, October 05, 2010 11:17 AM by Eric R. Redlhammer
Great job Jody. It is not an easy task to bring out the good in others. I would like to think this is applicable to nurses as well. I lead my patients to recovery, and manage their symptoms. Love the story about the cranes. Goes to show that delegation is also important with your staff. Keep up the good work!
Posted @ Tuesday, October 05, 2010 12:32 PM by Michelle
Wow, man. That's solid. Great to read... but much better to apply. Awesome.
Posted @ Tuesday, October 05, 2010 4:54 PM by Greg Solomon
That was great. I need to send this to the staff at my old job, they could learn something. I can't wait to read more of your blogs.
Posted @ Tuesday, October 05, 2010 5:29 PM by Grizelda Mendoza
Excellent Jody! So if you apply this on the playground, you get x value...in the worplace? x * 10....in the home? x-ponential! Life is phenomenal...choose life!
Posted @ Tuesday, October 05, 2010 9:21 PM by Khris Devoto
Really impressive and right on. Great work!
Posted @ Tuesday, October 05, 2010 10:49 PM by Monica L. Watson
Great job very intelligent!
Posted @ Wednesday, October 06, 2010 8:51 AM by Tarryn
This was really good Jody!! I think this will be very valuable for a lot of people!
Posted @ Wednesday, October 06, 2010 8:59 AM by Jackie Peterson
Very smart. I think that this is something that gets less acknowledgment than it should in organizations. This is something I definitely think we should make a point of being aware of.
Posted @ Wednesday, October 06, 2010 9:05 AM by Jessica McMillan
“Nearly all men can stand adversity, but if you want to test a man's character, give him power.” -Abraham Lincoln  
 
This is very true. Great work! Cant wait for more to come. I love all the quotes in this one, and how it was right on the mark.
Posted @ Wednesday, October 06, 2010 10:37 AM by Brittanie Grier
Great job Jody!!! This is valuable information for me. I appreciate it!
Posted @ Wednesday, October 06, 2010 10:46 AM by Brad Germany
very helpful.... thanks Jody
Posted @ Wednesday, October 06, 2010 3:09 PM by Doug W.
Nice post, Jody. I read it once because you're family and I'm obligated!! : ) 
 
I read it twice because it made me think and want to analyze your words (ideas). You listed great points in the article with a very nice flow. Keep it up.
Posted @ Wednesday, October 06, 2010 9:10 PM by James Watson
Jody, 
It seems that not only are you always trying to improve your own life, but the lives of others around you as well. Great 5 points. I'll be sure to forward this on to many of my clients, so that this knowledge may be shared & applied. 
Posted @ Thursday, October 07, 2010 11:46 AM by E Bailey
Pretty impressive stuff... your blessed..with good things. Good job. Keep it up.
Posted @ Thursday, November 11, 2010 9:46 AM by Jesus Christ
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