Can I share a story with you?
For eight years, Vendere Partners has used internal sales prospecting to hunt for leads organically through targeted outbound calling. A couple of years ago, one of our callers set a sales appointment for us to speak with a medium-sized B2B janitorial services company about lead generation and sales outsourcing.
Our salesperson passed on the sales call, claiming that the company wasn't a good fit for us based on industry, size, etc. The sales call was cancelled.
Fast forward to last week. Our marketing department initiated a campaign to call on past cancelled or rescheduled sales appointments, a kind of belated nurture campaign.
We happened to call on this janitorial company again, and the prospect again expressed interest, but we passed on the appointment again for the same reasons as two years back.
The prospect was really itching to speak with us, so we honored his wish and had a meeting. As it turns out, this janitorial company is not as small as we thought it was. They have 10 offices nationwide and are actively pursuing lead generation and sales outsourcing services.
It looks like it's a great fit and we can certainly help this janitorial company acheive some goals. It's now an A-level opportunity to the tune of $25,000.