Marketing automation is all the rage, and for good reasons. Powerful marketing automation software makes it possible to reach people on a more personal level and easily track interest levels and responses. It allows you to create a seemingly individualized experience for prospects and customers. It also allows you to get more out of targeted lists of prospects, helps you qualify leads, and makes it easier to retain current customers and cross-sell and resell products and services. In short, it’s a cost-effective sales solution that works—if you know how to use it.
Below are 10 powerful predictions and statistics on marketing automation.
1. “Revenue in the marketing automation industry is predicted to grow by 60% in 2014. That’s up from 50% annual growth in 2012 and 2013.” –Customer Experience Matrix
2. “In fact, some experts predict that the marketing automation industry will grow to $4.8 billion by 2015.” –Digital Marketing Blog
3. “By 2020, the marketer who doesn’t understand how marketing automation should be used to drive demand creation will be an endangered species.” –SiriusDecisions
4. “5.44% of marketing automation owners listed people and process as their top two obstacles to marketing automation success.” –Focus Research
5. “Marketing automation drives a 14.5% increase in sales productivity and a 12.2% reduction in marketing overhead.” –Nucleus Research
6. “Automation users have a 53% higher conversion rate from marketing response to marketing-qualified lead than non-users.” –Aberdeen Group
7. “Companies that automate lead management see over 10% increase in revenue in 6-9 months.” –Gartner Research
8. “Businesses that use marketing automation to nurture prospects experience a 451% increase in qualified leads.” –The Annuitas Group
9. “64% of CMO’s have either an informal or no process to manage their marketing automation.” –Focus Research
10. “58% of top-performing companies (defined as those where marketing contributes more than half of the sales pipeline), have adopted marketing automation.” –Forrester Research