An Animaniacs-Style Approach to B2B Telemarketing
If you were a child or had young children in the 1980s or early 1990s, you might remember the popular Warner Bros. cartoon, Animaniacs. You might also remember that the show regularly featured good idea/bad idea segments that explained, comically enough, why some ideas were good, and other, similar ideas, were not so good. Here are three of the cartoon’s more memorable good and bad ideas:
Good idea: Doing your own yard work.
Bad idea: Doing your own dental work.
Good idea: Feeding stray kittens in the park.
Bad idea: Feeding stray kittens in the park—to a bear.
Good idea: Dressing up for Halloween as a pirate.
Bad idea: Dressing up for Halloween as a piñata. (Ouch!)
Inspired by Animaniacs, the Vendere Partners team has come up with a list of 10 good and bad ideas for B2B sales reps that are worthy a laugh or two.
10 Good and Bad Ideas for B2B Sales Reps
Good idea #1: Establishing rapport during a first call.
Bad idea #1: Establishing yourself as a rap artist during a first call.
Good idea #2: Referring to a mutual contact’s name in your opener.
Bad idea #2: Referring to your parole officer’s name in your opener.
Good idea #3: Getting the lead to love you.
Bad idea #3: Getting the lead to love messing with you.
Good idea #4: Offering the lead data analytics.
Bad idea #4: Offering to date the lead’s Aunt Edith.
Good idea #5: Demonstrating Web-based software to a lead in your field.
Bad idea #5: Demonstrating Web-based software to a lead in a field.
Good idea #6: Generating leads using your LinkedIn account.
Bad idea #6: Generating leads using your Match.com account.
Good idea #7: Boasting of your firm’s modern hardware via e-mail marketing.
Bad idea #7: Boasting of your firm’s modern hardware via your mom’s fax machine.
Good idea #8: Confirming a last-minute sales appointment when you’re on a plane.
Bad idea #8: Confirming a last-minute sales appointment when you hydroplane.
Good idea #9: Asking your sales management consultant to help you meet your technology firm’s sales goals.
Bad idea #9: Asking your Mary Kay consultant to help you meet your technology firm’s sales goals.
Good idea #10: Hiring Vendere Partners.
Bad idea #10: Hiring a B2B lead generation company other than Vendere Partners.
When you’re doing the same thing day in and day out and getting unimpressive results, it’s hard to keep a good sense of humor.
It’s human nature to repeat patterns, even when they’re not serving us. The trick to breaking patterns that aren’t promoting and supporting growth is recognizing them. If you have difficulty recognizing the things that aren’t working for you and your sales team, an objective third party with experience in B2B sales may be able to help.
To receive a free lead generation consultation from Vendere, click here.