Imagine if a trained boxer were to step into the ring without having set the goal to win. Do you think he or she would make it past the first round?
If your sales goals aren’t clear, you can be the most skilled salesperson on the planet, and still never get close to reaching your full potential. In order to succeed, you have to know what you want. Once you know what you want, you can put all of your training, skills, and expertise to their best uses and go out and get it.
Sometimes, it’s the competition that helps us determine what we really want. Take Rocky. (Yes, that Rocky.) Rocky Balboa didn’t always know what he wanted, but after Apollo Creed gave the following little speech, Rocky quickly got wise. He figured out what he wanted, went after it, and though it took him until Rocky II to win, eventually, he met his goal.
“Stay in school and use your brain. Be a doctor, be a lawyer, carry a leather briefcase. Forget about sports as a profession. Sports make ya grunt and smell. See, be a thinker, not a stinker.” –Apollo Creed
At Vendere Partners, we have nothing against being whatever it is you want to be; however, we do believe that in order to be truly successful in sales, it is more than necessary to “be a thinker, not a stinker.”
Have you heard the story about the three friends who promised each other at their high school graduation ceremony that they would each set a goal to be rich in 10 years?
As the story goes, when the friends met up at their high school reunion a decade later, the first friend admitted, “I haven’t met my goal. I wanted to make $100,000 a year at my job, but I’m only making $50,000.”
The second friend had a similar story. He said, “I have to admit, I didn’t meet my goal, either. I set out to make a million dollars, but I’ve only saved about half that.”
The third friend shook his head and said, “I’m in the same boat, guys. I wanted to make 10 million dollars a year, but I’m only making five million.”
The moral of the story is that setting extremely high goals isn’t a bad idea. Even if you don’t meet your goals, striving to meet them can present you with more success than you would have gotten if you had set goals less lofty.
Your company has its sales goals and the sales goals it has created for you. What are your sales goals? What goal is going to make you get up in the morning and work harder, try harder? What do you want out of life and how do you plan to get it?
A forward-thinking salesperson is someone who’s not afraid to set the bar high and make a plan of action for reaching that bar. If you want to be successful, you can’t be a stinker who goes with the flow; you have to uncover whatever it is that drives you, set clear goals, and then pursue those goals to the very best of your ability. Whether you wind up making $50,000 or 10 million dollars a year, if you’re pursuing your dreams and happy with your pursuits, you should consider yourself a champion. That said, if you’re ready, Vendere is here to help you try and make the 10 million.