A month ago I wrote a blog titled: TOP 5 Things That Every Internet Marketing Newbie Needs To Know
. As an Internet Marketing Newbie I was wide eyed, full of mistakes, and was just starting to reach out to the global internet community. It has been a month now and I am still wide eyed, creating fewer mistakes and I’m reaching out to the global internet community consistently. Feeling more confident in my writing and in my growing Internet Marketing Muscle, I continue to progress. I have focused my efforts on Interacting, Reviewing, Revising, Building Knowledge and Staying Focused. Here is what I’ve found:
1) Interact – First thing is first, join some communities, groups and gatherings of individuals that you like and want to get to know, both personally and professionally, LinkedIn
are the most popular. Here is a link for some highly rated social networking sites - http://social-networking-websites-review.toptenreviews.com
. Additionally, find some online seminars and attend them. DO NOT JUST JOIN; Login, sign up and join in on the conversation. This is the most important factor of Social Networking, thus the name “Networking”. I know that commenting on a subject can be frightening but you will never hit the ball if you don’t swing. Meaning how will you know if you do not try.
2) Review – “If you fail to plan, then you plan to fail” I have not found the original owner of this quote but it is one of my favorites. In the beginning you had an original plan. What has worked and conversely what has not worked? Are you just throwing information out there and hoping it will stick? Take a look at your website; are you generating the traffic that you would like and need? Are you generating leads and what is the quality of those leads? Are you converting your leads to sales? Are you having relevant conversations in your groups based upon your needs and wants both personally and professionally? The one thing that I am learning - change is constant and you must continue to review and refine your approach if you are going to survive.
3) Revise – Look at your weaknesses and make them your strengths. Do you need help on your website, your blog, your Facebook
page, your LinkedIn
page? There are hundreds of articles, blogs, and YouTube
videos out there that share knowledge. Remember you are a member of various groups and these groups most likely have members with variously levels of expertise in the areas that you have questions in so do not be afraid to ask questions. Most likely you will receive a tremendous amount of advice. Take what works for you and implement that it your overall scheme.
4) Building Knowledge – You are the expert, share your knowledge. Think to yourself “what would your prospects want to read”. Start a discussion group, join local groups to network, or even better yet start your own local group. Once in the mix, remember that you have entered turbulent waters so be careful on how you represent yourself (your brand) and your company. Be cognitive of what you know and what you do not know. Do not make unfounded representations on subject matter that you have no knowledge of. This will discredit you very quickly and nobody wants that. From time-to-time it is ok to make a mistake, just make sure you are not shooting from the hip. The best thing to do is to research the subject matter that the main discussions will be focusing on. Remember you have the web at your fingertips!
5) Staying Focused – “Failure plus failure plus failure equals success. You only fail when you quit” Jack Hyles. It is easy to get overwhelmed and distracted when you have so much going on. Don’t get discouraged by thinking that you are not making a dent in the success of your company or you are not making head way towards your goals and objectives. Keep one thought in the forefront of your mind “IT WILL WORK AND I WILL MAKE IT HAPPEN”. It has worked for thousands of individuals and it will work for you. You have to “Just Keep Swimming” Dori, Finding NEMO.
There you have it, step two. Hopefully this will take you from “Newbie” to “Novice”: Interact, Review, Revise, Building Knowledge and Staying Focused. If you read our blog consistently you will notice the trend of ‘paying it forward’. We believe in giving back to the community by sharing what we have learned. As we continue to develop our knowledge, we will continue to share. Please share your experiences with us.Photo by: Mark Hunter