Before you finish the last piece of candy in the bowl of Halloween goodies you’ll accumulate this month, chances are the sales and marketing goals you have in mind for Q1 2015 will already be prominent in your mind—and, more than ghost, ghouls and goblins, keeping you awake at night.Read More
B2B Sales, Lead Generation and Marketing Blog
What do comment cards, social media sites like Yelp and TripAdvisor, 1-800 numbers, on-site surveys, online surveys, Quick Response (QR) codes, and mobile feedback apps all have in common? They’re making it easier and more complicated than ever for hospitality-centric businesses to receive, manage and respond to guest feedback.
Your sales pipeline is your organization’s path to the future. When it gets blocked with irrelevant or unqualified prospects and leads, your path to the future becomes uncertain. Productivity decreases along with revenue, and your ability to maintain daily operations comes into question.
When a prospect presents a barrier to a sale, such as a problem, objection or flat-out no, how do you react? Do you try to prove that the problem isn’t a problem? Do you try to convince them that there are flaws in their objections? Do you reinvent your pitch and hope that presenting things in a different way will turn the prospect’s no into a yes? Do you simply end the call?
Are your costs of doing business too high? One great way to control costs within your organization is by training employees in every department in a similar manner.
If you’re going to trade shows just to keep your booth space from being taken away by new competition, you’re going for the wrong reason. The right reason to go to a trade show is to win new business. By setting goals beforehand, executing a solid game plan at the show, and following up appropriately post-show, you can stand apart from the competition rather than be a mere presence.
It’s no secret that whether you’re having a conversation with a prospect or creating sales and marketing collateral, the tone you use matters. Use the right tone, and you can successfully build your brand, promote your offerings and win more sales. Use the wrong tone, and you run the risk of diluting your brand, causing confusion and losing sales.
Nordstrom acquired the successful e-commerce business HauteLook in 2011. As a result, Nordstrom was able to acquire new customers by allowing HauteLook.com’s online shoppers to return items at Nordstrom Rack brick-and-mortar stores. According to an April 2014 article on Racked.com, an online shopping and style intelligence media site, Pete Nordstrom, EVP of Nordstrom merchandising, stated, “‘When we enabled HauteLook returns to go to any Rack store, we saw that 50 percent of the customers are new. That’s the success.’” He also stated, “‘The idea is if you’re a pure play online, in order to grow, you need a physical presence.’”
At Vendere Partners, we've been wondering, can you get similar results without having to go the brick-and-mortar route?
We've all gotten countless promotional e-mails from companies that seem to be promoting everything under the sun. In today's information-laden age, companies that deliver focused messages rather than generalized or overly complicated messages have a distinct advantage over companies that make what should be simple messages far too complex.