B2B Sales, Lead Generation and Marketing Blog

The Truth Can Be Cute

Posted by Sean O'Neil on Tue, Oct 24, 2017 @ 08:10 AM

What is the truth. Doctionar.com say truth is:

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Topics: appointment setting, sales training, cold calling

Happy 14th Anniversary, Vendere Partners!

Posted by Sean O'Neil on Fri, Sep 1, 2017 @ 07:09 AM

Fourteen years ago this month, Jim and I started this adventure we call Vendere Partners.

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Topics: leadership, lead generation, appointment setting, sales, lead nurturing, qualified leads, B2B Sales

Top 3 ways your sales team can Sell To Deliver

Posted by Sean O'Neil on Mon, Aug 14, 2017 @ 15:08 PM

In the services world, you typically have sales and delivery of those services. More often than not, those divisions are silo’ed with limited communication and tons of frustration. Delivery develops a hatred for all sales people and sales develops a sense that delivery cannot deliver on time or budget regardless. The purpose here is to outline some ways we recommend to ensure sales and delivery are on the same page.

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Topics: prospect lists, leadership, lead generation, appointment setting, sales, outsourcing, qualified leads

Top things to consider in a B2B Appointment Setting Campaign

Posted by Sean O'Neil on Thu, Jun 1, 2017 @ 16:06 PM

  • From selling Microsoft solutions to managing Vendere Partners, we have had the opportunity of trying, failing and succeeding with B2B appointment setting campaigns many times. Based on our experience, the following are the top things we consider when starting a new campaign for a new customer.

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Topics: marketing, lead generation, sales, outsourcing, sales and marketing alignment, telemarketing, qualified leads, tips and techniques, B2B Sales

7 Methods for More Effective Lead Acquisition

Posted by Vendere Team on Tue, Aug 30, 2016 @ 09:08 AM

Lead acquisition is an essential aspect of your sales and marketing strategy. But it can often feel like an uphill battle trying to generate new leads, especially during the slow summer months when your pool of leads seems to slowly dwindle away.

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Topics: lead generation, qualified leads

7 Ways to Shorten the B2B Sales Process

Posted by Vendere Team on Tue, Aug 9, 2016 @ 08:08 AM

B2B is notorious for having long, drawn out sales cycles. One of the main reasons for this is the higher commitment B2B customers make to companies that sell to them than the typical B2C consumer. But the excuses surrounding the long sales process often hinder sales improvements.

Stop making excuses and take control of your B2B sales process by shortening your sales cycle with these 7 steps:

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Topics: sales, lead nurturing, qualified leads

The Key to Appealing Events: Consider Your Audience

Posted by Vendere Team on Tue, Jul 19, 2016 @ 08:07 AM

In-person interaction is one of the most powerful and personal marketing tools you can utilize. That is why in-person events are still very much alive and going strong even in today’s digitally driven world.

If you’re looking for a way to really connect with your leads and generate more sales, an in-person event is a great option. But it takes a lot of work to host an event, and before you start that work you want to be sure you’re making the best decisions to maximize your effort.

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Topics: events

How to Improve Sales in the Slow Summer Months

Posted by Vendere Team on Wed, Jul 6, 2016 @ 08:07 AM

Sunshine and summertime may sound appealing in theory, but for many businesses it means a painful slowdown in sales. This time of year means many prospects are taking vacations and enjoying a much needed break from technology like email, phone, or social media.

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Topics: marketing, sales

Lunch and Learn Ideas: Determining the Key Elements

Posted by Vendere Team on Tue, Jun 28, 2016 @ 09:06 AM

Organizing an event can feel like a daunting task. There are so many initial decisions to make, details to attend to, and moving parts, that some companies never even bother. But hosting the perfect in-person event can be extremely beneficial for your company, and with the right planning in place it doesn’t have to be difficult.

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Topics: events

Sales Qualification Criteria: Turning MQLs into SQLs

Posted by Vendere Team on Tue, Jun 7, 2016 @ 08:06 AM

When it comes to knowing how to correctly score your leads things can sometimes get a little confusing. Making sure that you have a system in place that works and that everyone can understand is important for turning leads into clients. More specifically, being able to turn MQLs (marketing qualified leads) into SQLs (sales qualified leads) boils down to thorough understanding of two things: the buyer persona and the buyer’s journey. Read More

Topics: sales, sales and marketing alignment, sales training

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