A new year always brings changes and innovations in any field, but the world of marketing has seen so many rapid changes over the past several years that keeping up with the latest trends can definitely be a challenge. We have seen advances made in technology, data segmentation, information gathering, and so many other areas which keep the world of marketing moving at a lightning pace, while simultaneously creating the potential for more streamlined and effective marketing strategies.Read More
B2B Sales, Lead Generation and Marketing Blog
In the ongoing quest to win and retain business, figuring out the best practices to interact with customers across different touch points is key. With the availability of all the channels we have today--from social media, to email, to blogs like this one--comparing marketing strategies can help show us the best ways to engage with those coveted potential buyers. Multitouch marketing and omnichannel marketing may seem interchangeable, but that’s not the case. But before we dive into their definite differences, let’s start with some clear definitions.Read More
Have you seen it yet? Hubspot recently released its State of Inbound 2014-2015 report. It’s full of marketing stats that you’re going to want to check out before you finalize any 2015 marketing strategies or plans. If you’ve been unsure as to what you ought to be focusing on marketing-wise, this report, developed after thousands of marketers were surveyed, will point you in the right directions.Read More
Thinking of jumping on the promotional video bandwagon? Below are five questions you should ask before you begin your foray into video marketing.Read More
If you like cold calling, you’re in the minority. For most people, the number of connections made and the number of appointments set just don’t make up for the emotional taxation that results from the many hang-ups, dismissals and unreciprocated voice-mails that are endured. Let’s not even discuss the sobering moments that occur when cold callers are forced to go through the data and reports that reveal their progress—how hard they’re working and the seemingly low number of successes being achieved—and what those moments do to their psyches.
If you're a sale manager, you know how hard it can be to keep a cold calling team motivated. Even when you provide good commissions and solid incentives, it can be a real challenge to keep your team on an upward trajectory and achieving steady wins.Read More
Successful appointment setting campaigns have relatively little to do with setting sales appointments. (Isn’t it about time that somebody came out and said it?) The truth is that appointment setting has a lot more to do with identifying opportunities accurately; that is, it has a lot more to do with qualifying and scoring leads appropriately and gauging the value of potential engagements before setting appointments than it does with actually setting appointments.
Obviously, you need to set sales appointments in order to make transactions and purchases happen. That stated, the steps that you take prior to setting sales appointments are just as or more important as the appointments you make because they determine the value of appointments and the potential of opportunities and keep you from wasting time and money.Read More
The B2B landscape is changing, and it’s changing fast. Historically, B2B companies have not had to be as cognizant of pricing changes as B2C customers. Today, because B2B consumers are becoming as quick to purchase online as B2C customers, B2B product and service providers have to become as Internet-savvy as their B2C brothers and sisters when it comes to online sales.
The fact is that more B2B buyers are researching and purchasing online than ever before. They’re shopping online for the best products and services at the best prices. Manufacturers, distributors and suppliers, in particular, are doing more B2B direct sales as a result of upping online purchasing power.Read More
Before you finish the last piece of candy in the bowl of Halloween goodies you’ll accumulate this month, chances are the sales and marketing goals you have in mind for Q1 2015 will already be prominent in your mind—and, more than ghost, ghouls and goblins, keeping you awake at night.Read More
What do comment cards, social media sites like Yelp and TripAdvisor, 1-800 numbers, on-site surveys, online surveys, Quick Response (QR) codes, and mobile feedback apps all have in common? They’re making it easier and more complicated than ever for hospitality-centric businesses to receive, manage and respond to guest feedback.
Your sales pipeline is your organization’s path to the future. When it gets blocked with irrelevant or unqualified prospects and leads, your path to the future becomes uncertain. Productivity decreases along with revenue, and your ability to maintain daily operations comes into question.