B2B Sales, Lead Generation and Marketing Blog

How B2Bers Can Prepare for Holidays, Q1 2015

Posted by Sean O'Neil on Fri, Oct 17, 2014 @ 14:10 PM

Before you finish the last piece of candy in the bowl of Halloween goodies you’ll accumulate this month, chances are the sales and marketing goals you have in mind for Q1 2015 will already be prominent in your mind—and, more than ghost, ghouls and goblins, keeping you awake at night.

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Topics: content marketing, e-marketing, lead nurturing

The 3 Types of Mobile Feedback That Matter

Posted by Sean O'Neil on Thu, Oct 9, 2014 @ 16:10 PM

What do comment cards, social media sites like Yelp and TripAdvisor, 1-800 numbers, on-site surveys, online surveys, Quick Response (QR) codes, and mobile feedback apps all have in common? They’re making it easier and more complicated than ever for hospitality-centric businesses to receive, manage and respond to guest feedback.

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Topics: technology, social media, e-marketing

Tips for a Healthier Sales Pipeline

Posted by Bronmin Shumway on Mon, Sep 29, 2014 @ 07:09 AM

Your sales pipeline is your organization’s path to the future. When it gets blocked with irrelevant or unqualified prospects and leads, your path to the future becomes uncertain. Productivity decreases along with revenue, and your ability to maintain daily operations comes into question.

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Topics: technology, marketing, lead generation, sales tips, lead nurturing, leads lists, sales prospecting

Six Tips for Overcoming Sales Objections

Posted by Sean O'Neil on Mon, Sep 15, 2014 @ 10:09 AM

When a prospect presents a barrier to a sale, such as a problem, objection or flat-out no, how do you react? Do you try to prove that the problem isn’t a problem? Do you try to convince them that there are flaws in their objections? Do you reinvent your pitch and hope that presenting things in a different way will turn the prospect’s no into a yes? Do you simply end the call?

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Topics: sales tips, sales prospecting, sales training, telemarketing

Implementing Sales Training Across All Departments

Posted by Sean O'Neil on Fri, Sep 5, 2014 @ 10:09 AM

Are your costs of doing business too high? One great way to control costs within your organization is by training employees in every department in a similar manner.

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Topics: lead generation, sales tips, sales training

Outdo Your Trade Show Competition

Posted by Sean O'Neil on Thu, Aug 28, 2014 @ 10:08 AM

If you’re going to trade shows just to keep your booth space from being taken away by new competition, you’re going for the wrong reason. The right reason to go to a trade show is to win new business. By setting goals beforehand, executing a solid game plan at the show, and following up appropriately post-show, you can stand apart from the competition rather than be a mere presence.

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Topics: event audience acquisition, sales event tips

Are You Using the Right Tone with Your Customers?

Posted by Sean O'Neil on Wed, Aug 20, 2014 @ 14:08 PM

It’s no secret that whether you’re having a conversation with a prospect or creating sales and marketing collateral, the tone you use matters. Use the right tone, and you can successfully build your brand, promote your offerings and win more sales. Use the wrong tone, and you run the risk of diluting your brand, causing confusion and losing sales.   

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Topics: marketing, social media, content marketing, sales tips, lead nurturing, sales prospecting, sales training, telemarketing

Infographic: Which Sales & Marketing Solutions Are Right for Your Business?

Posted by Sean O'Neil on Fri, Aug 15, 2014 @ 16:08 PM

Check out Vendere Partners' latest infographic to find out which sales and marketing solutions will yield the best results for your technology business.
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Topics: infographic, outsourcing, vendere partners

Does E-Commerce Need Brick-and-Mortar in Order to Grow?

Posted by Sean O'Neil on Tue, Jul 29, 2014 @ 11:07 AM

Nordstrom acquired the successful e-commerce business HauteLook in 2011. As a result, Nordstrom was able to acquire new customers by allowing HauteLook.com’s online shoppers to return items at Nordstrom Rack brick-and-mortar stores. According to an April 2014 article on Racked.com, an online shopping and style intelligence media site, Pete Nordstrom, EVP of Nordstrom merchandising, stated, “‘When we enabled HauteLook returns to go to any Rack store, we saw that 50 percent of the customers are new. That’s the success.’” He also stated, “‘The idea is if you’re a pure play online, in order to grow, you need a physical presence.’”

At Vendere Partners, we've been wondering, can you get similar results without having to go the brick-and-mortar route?

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Topics: technology, lead generation, outsourcing

How to Stop Muddying up Your E-Mail Marketing Campaign

Posted by Sean O'Neil on Fri, Jul 18, 2014 @ 13:07 PM

We've all gotten countless promotional e-mails from companies that seem to be promoting everything under the sun. In today's information-laden age, companies that deliver focused messages rather than generalized or overly complicated messages have a distinct advantage over companies that make what should be simple messages far too complex.

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Topics: marketing, content marketing, e-marketing, e-mail marketing

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