B2B Sales, Lead Generation and Marketing Blog

7 Methods for More Effective Lead Acquisition

Posted by Vendere Team on Tue, Aug 30, 2016 @ 09:08 AM

Lead acquisition is an essential aspect of your sales and marketing strategy. But it can often feel like an uphill battle trying to generate new leads, especially during the slow summer months when your pool of leads seems to slowly dwindle away.

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Topics: lead generation, qualified leads

7 Ways to Shorten the B2B Sales Process

Posted by Vendere Team on Tue, Aug 9, 2016 @ 08:08 AM

B2B is notorious for having long, drawn out sales cycles. One of the main reasons for this is the higher commitment B2B customers make to companies that sell to them than the typical B2C consumer. But the excuses surrounding the long sales process often hinder sales improvements.

Stop making excuses and take control of your B2B sales process by shortening your sales cycle with these 7 steps:

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Topics: sales, lead nurturing, qualified leads

The Key to Appealing Events: Consider Your Audience

Posted by Vendere Team on Tue, Jul 19, 2016 @ 08:07 AM

In-person interaction is one of the most powerful and personal marketing tools you can utilize. That is why in-person events are still very much alive and going strong even in today’s digitally driven world.

If you’re looking for a way to really connect with your leads and generate more sales, an in-person event is a great option. But it takes a lot of work to host an event, and before you start that work you want to be sure you’re making the best decisions to maximize your effort.

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Topics: events

How to Improve Sales in the Slow Summer Months

Posted by Vendere Team on Wed, Jul 6, 2016 @ 08:07 AM

Sunshine and summertime may sound appealing in theory, but for many businesses it means a painful slowdown in sales. This time of year means many prospects are taking vacations and enjoying a much needed break from technology like email, phone, or social media.

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Topics: marketing, sales

Lunch and Learn Ideas: Determining the Key Elements

Posted by Vendere Team on Tue, Jun 28, 2016 @ 09:06 AM

Organizing an event can feel like a daunting task. There are so many initial decisions to make, details to attend to, and moving parts, that some companies never even bother. But hosting the perfect in-person event can be extremely beneficial for your company, and with the right planning in place it doesn’t have to be difficult.

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Topics: events

Sales Qualification Criteria: Turning MQLs into SQLs

Posted by Vendere Team on Tue, Jun 7, 2016 @ 08:06 AM

When it comes to knowing how to correctly score your leads things can sometimes get a little confusing. Making sure that you have a system in place that works and that everyone can understand is important for turning leads into clients. More specifically, being able to turn MQLs (marketing qualified leads) into SQLs (sales qualified leads) boils down to thorough understanding of two things: the buyer persona and the buyer’s journey. Read More

Topics: sales, sales and marketing alignment, sales training

Proving ROI with Social Media Metrics

Posted by Vendere Team on Tue, May 31, 2016 @ 09:05 AM

Often companies are resistant to using social media as a consistent part of their marketing strategy. Most of the time the issue boils down to not understanding the role of social media in achieving overall business goals. And this stems from not being able to prove ROI with social media metrics.

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Topics: marketing, social media

How to Increase Your Lead Conversion Rate

Posted by Vendere Team on Tue, May 24, 2016 @ 11:05 AM

So, you’ve followed all of the online guides you could download about learning how to brings leads to your site, but now what? The next step is turning those leads into actual customers. Follow just a few simple steps and you’ll be turning leads into clients in no time!

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Topics: lead nurturing, qualified leads

How to Successfully Follow-Up After the Event

Posted by Vendere Team on Tue, Apr 26, 2016 @ 08:04 AM

So, you’ve planned the event of the year perfectly down to the last detail, but you’re not finished yet. The entire purpose of the event was to successfully capture information from leads, so now you have to plan how you’re going to put that information to use.

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Topics: events

How to Shorten Your Technology Sales Cycle

Posted by Vendere Team on Tue, Apr 12, 2016 @ 08:04 AM

When it comes to sales cycles in the technology industry they tend to be a great deal longer than other industries due to the larger financial and time commitment expected from the buyer. Simply getting all parties involved in the decision to agree can consume a great deal of your sales person’s time.

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Topics: sales, sales training, qualified leads

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