If you’re consistently posting blogs, videos, or infographics on your website, you know the benefits of content creation and how effective this trendy tactic is for your B2B marketing. But what if there was a way to get an even bigger boost in search rankings, brand awareness and conversions without churning out more content?Read More
B2B Sales, Lead Generation and Marketing Blog
Topics: content marketing
Have you ever called a lead up, only to find that they haven’t worked with that company or in that department for months? Have you ever sent a marketing email out to your list, and received so many hard bounces it makes your head spin? What about addressing the lead by the completely wrong first name?Read More
74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign.
But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay.Read More
You’ve worked long and hard to align your marketing and sales efforts in order to maximize your sales. You’ve read and applied every sales tip you could possibly find. And You’ve learned to grade your prospects so that you’re focusing your sales energy exactly where it needs to go.
But now that you’ve made some incredible sales, it’s time to focus on your client relationship.
From day one you should be proving yourself as a valuable addition to your client’s company. Otherwise all of that effort you put into making the sale in the first place can end up being wasted. But how do you do this in a way that doesn’t feel forced or overly promotional?Read More
When it comes to making a sales transaction, choosing the right target audience is key to making the sale. Without the right information about who you are selling to, and what they value, your sales pitch may end up falling on deaf ears, and not because you didn’t make valid points, but because you focused on the wrong value for the person listening.
So before you start creating your sales strategy, it is important to learn your target audience and what they are looking for in order to make a successful sale.
Sales. It’s a practice that is crucial to your company’s growth, but it also takes up a fair amount of time and resources. If this universal business truth has you undecided about whether or not to outsource your sales team, a comparison of pros and cons-like the one below-can give you clarity to choose the right path for your business.Read More
Does your company have a clearly defined plan of action for ensuring that your strongest prospects are your top priority? Or are you missing out on quality leads, because you are treating all your prospects as equals?
Our infographic explains why and how you should be grading your prospects to obtain optimal sales results, and gain that extra edge against the competition.Read More
90 percent of meetings that salespeople have with buyers contribute no value from the buyers perspective. But why is that?
Because the salespeople can’t connect the buyer’s problem with their solution. But you how do you fix this issue?
By aligning your marketing messages with your sales team’s objectives, of course. It’s easier said than done, and it goes much further than integrating your sales and marketing software. Following these next few steps will help you go deeper into this issue and put your company on the fast track for stellar revenues.Read More
Topics: sales and marketing alignment
The internet can sometimes feel like a wild and uncontrollable beast, especially when it comes to monitoring every aspect of your business’s online reputation. Knowing where to start, and how to keep up with all the review websites, and social media platforms is a huge challenge for most businesses. While it may not be possible for you to keep up with everything that was ever written about you online - you sure can try!Read More
A new year always brings changes and innovations in any field, but the world of marketing has seen so many rapid changes over the past several years that keeping up with the latest trends can definitely be a challenge. We have seen advances made in technology, data segmentation, information gathering, and so many other areas which keep the world of marketing moving at a lightning pace, while simultaneously creating the potential for more streamlined and effective marketing strategies.Read More