It’s no secret that engaged employees pay off. Research shows that organizations with highly engaged workforces are 22 percent more profitable, and employees invested in their organizations miss about 3.9 days a year compared to the 10.7 days a year of their non engaged counterparts.Read More
B2B Sales, Lead Generation and Marketing Blog
As a B2B marketer today, you have no shortage of options when it comes to tactics for lead generation. One of the most popular options continues to be in-person marketing events.Read More
In the internet age, advertising no longer seems as glamorous as shows like “Mad Men” make it out to be. With brightly colored pop ups and obnoxious videos that start playing the minute you visit a webpage, internet advertising can often feel like invasive sensory overload. Definitely not the classy art of old.Read More
Throughout the daily shuffle of drafting tweets, writing blogs, and maintaining a website, it’s easy to forget that you work on digital branding through your digital marketing efforts every day. But because it’s a term that has become so bland from overuse on our intellectual palates, it’s worth reacquainting ourselves with what it actually means.Read More
Topics: digital branding
As we reach the halfway point of 2015, it is time to reevaluate the first two quarters of the year, and decide on an action plan to end the year with strong sales numbers. While this process definitely benefits from an inward look at your company’s own internal operations, having something external to compare to may also prove a valuable resource.Read More
If you’re consistently posting blogs, videos, or infographics on your website, you know the benefits of content creation and how effective this trendy tactic is for your B2B marketing. But what if there was a way to get an even bigger boost in search rankings, brand awareness and conversions without churning out more content?Read More
Topics: content marketing
Have you ever called a lead up, only to find that they haven’t worked with that company or in that department for months? Have you ever sent a marketing email out to your list, and received so many hard bounces it makes your head spin? What about addressing the lead by the completely wrong first name?Read More
74 percent of marketers believe email produces or will produce ROI in the future. That number explains why organizations spend precious time and resources writing and designing attractive emails designed for a lead generation email nurture campaign.
But when your list starts dwindling with each message you send, it’s time to take a look at how to encourage subscribers to stay.Read More
You’ve worked long and hard to align your marketing and sales efforts in order to maximize your sales. You’ve read and applied every sales tip you could possibly find. And You’ve learned to grade your prospects so that you’re focusing your sales energy exactly where it needs to go.
But now that you’ve made some incredible sales, it’s time to focus on your client relationship.
From day one you should be proving yourself as a valuable addition to your client’s company. Otherwise all of that effort you put into making the sale in the first place can end up being wasted. But how do you do this in a way that doesn’t feel forced or overly promotional?Read More
When it comes to making a sales transaction, choosing the right target audience is key to making the sale. Without the right information about who you are selling to, and what they value, your sales pitch may end up falling on deaf ears, and not because you didn’t make valid points, but because you focused on the wrong value for the person listening.
So before you start creating your sales strategy, it is important to learn your target audience and what they are looking for in order to make a successful sale.