B2B Sales, Lead Generation and Marketing Blog

Who Should You Be Selling To: VITO or Evaluators?

Posted by Vendere Team on Mon, Mar 23, 2015 @ 09:03 AM

When it comes to making a sales transaction, choosing the right target audience is key to making the sale. Without the right information about who you are selling to, and what they value, your sales pitch may end up falling on deaf ears, and not because you didn’t make valid points, but because you focused on the wrong value for the person listening.

So before you start creating your sales strategy, it is important to learn your target audience and what they are looking for in order to make a successful sale.


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Topics: sales, sales training

The Pros and Cons of Outsourcing Your Company’s Sales Team

Posted by Vendere Team on Wed, Mar 11, 2015 @ 09:03 AM

Sales. It’s a practice that is crucial to your company’s growth, but it also takes up a fair amount of time and resources. If this universal business truth has you undecided about whether or not to outsource your sales team, a comparison of pros and cons-like the one below-can give you clarity to choose the right path for your business.  

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Topics: outsourcing

Grading Your Prospects Infographic

Posted by Vendere Team on Tue, Mar 3, 2015 @ 09:03 AM

Does your company have a clearly defined plan of action for ensuring that your strongest prospects are your top priority? Or are you missing out on quality leads, because you are treating all your prospects as equals?

Our infographic explains why and how you should be grading your prospects to obtain optimal sales results, and gain that extra edge against the competition. 

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Topics: infographic, sales, qualified leads

How to Align Your Marketing Messages with Your Sales Team's Objectives

Posted by Vendere Team on Mon, Feb 23, 2015 @ 09:02 AM

90 percent of meetings that salespeople have with buyers contribute no value from the buyers perspective. But why is that?

Because the salespeople can’t connect the buyer’s problem with their solution. But you how do you fix this issue?

By aligning your marketing messages with your sales team’s objectives, of course. It’s easier said than done, and it goes much further than integrating your sales and marketing software. Following these next few steps will help you go deeper into this issue and put your company on the fast track for stellar revenues.

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Topics: sales and marketing alignment

How to Manage Your Company’s Online Reputation

Posted by Vendere Team on Tue, Feb 10, 2015 @ 09:02 AM

The internet can sometimes feel like a wild and uncontrollable beast, especially when it comes to monitoring every aspect of your business’s online reputation. Knowing where to start, and how to keep up with all the review websites, and social media platforms is a huge challenge for most businesses. While it may not be possible for you to keep up with everything that was ever written about you online - you sure can try!

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Topics: social media, lead generation

2015's Top 5 Trends in B2B Marketing

Posted by Vendere Team on Thu, Jan 22, 2015 @ 10:01 AM

A new year always brings changes and innovations in any field, but the world of marketing has seen so many rapid changes over the past several years that keeping up with the latest trends can definitely be a challenge. We have seen advances made in technology, data segmentation, information gathering, and so many other areas which keep the world of marketing moving at a lightning pace, while simultaneously creating the potential for more streamlined and effective marketing strategies.

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Topics: marketing, sales

Omnichannel Marketing vs. Multitouch Marketing: What’s the Difference?

Posted by Vendere Team on Fri, Jan 16, 2015 @ 10:01 AM

In the ongoing quest to win and retain business, figuring out the best practices to interact with customers across different touch points is key. With the availability of all the channels we have today--from social media, to email, to blogs like this one--comparing marketing strategies can help show us the best ways to engage with those coveted potential buyers. Multitouch marketing and omnichannel marketing may seem interchangeable, but that’s not the case. But before we dive into their definite differences, let’s start with some clear definitions.

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Topics: marketing

Hubspot Reveals: Want 13x More Marketing ROI? Get to Blogging.

Posted by Sean O'Neil on Sat, Dec 13, 2014 @ 16:12 PM

Have you seen it yet? Hubspot recently released its State of Inbound 2014-2015 report. It’s full of marketing stats that you’re going to want to check out before you finalize any 2015 marketing strategies or plans. If you’ve been unsure as to what you ought to be focusing on marketing-wise, this report, developed after thousands of marketers were surveyed, will point you in the right directions.

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Topics: marketing, e-marketing

Before You Create Your First Corporate Video …

Posted by Sean O'Neil on Thu, Nov 20, 2014 @ 09:11 AM

Thinking of jumping on the promotional video bandwagon? Below are five questions you should ask before you begin your foray into video marketing.

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Topics: marketing, content marketing, lead generation

Keep Cold Callers Motivated with Mobile Touches, Options

Posted by Sean O'Neil on Sat, Nov 15, 2014 @ 17:11 PM

If you like cold calling, you’re in the minority. For most people, the number of connections made and the number of appointments set just don’t make up for the emotional taxation that results from the many hang-ups, dismissals and unreciprocated voice-mails that are endured. Let’s not even discuss the sobering moments that occur when cold callers are forced to go through the data and reports that reveal their progress—how hard they’re working and the seemingly low number of successes being achieved—and what those moments do to their psyches.

If you're a sale manager, you know how hard it can be to keep a cold calling team motivated. Even when you provide good commissions and solid incentives, it can be a real challenge to keep your team on an upward trajectory and achieving steady wins.

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Topics: marketing, appointment setting, sales, telemarketing, cold calling

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