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Six Tips for Overcoming Sales Objections

 
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When a prospect presents a barrier to a sale, such as a problem, objection or flat-out no, how do you react? Do you try to prove that the problem isn’t a problem? Do you try to convince them that there are flaws in their objections? Do you reinvent your pitch and hope that presenting things in a different way will turn the prospect’s no into a yes? Do you simply end the call?

Implementing Sales Training Across All Departments

 
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Are your costs of doing business too high? One great way to control costs within your organization is by training employees in every department in a similar manner.

Outdo Your Trade Show Competition

 
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If you’re going to trade shows just to keep your booth space from being taken away by new competition, you’re going for the wrong reason. The right reason to go to a trade show is to win new business. By setting goals beforehand, executing a solid game plan at the show, and following up appropriately post-show, you can stand apart from the competition rather than be a mere presence.

Are You Using the Right Tone with Your Customers?

 
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It’s no secret that whether you’re having a conversation with a prospect or creating sales and marketing collateral, the tone you use matters. Use the right tone, and you can successfully build your brand, promote your offerings and win more sales. Use the wrong tone, and you run the risk of diluting your brand, causing confusion and losing sales.   

Infographic: Which Sales & Marketing Solutions Are Right for Your Business?

 
Check out Vendere Partners' latest infographic to find out which sales and marketing solutions will yield the best results for your technology business.

 

Does E-Commerce Need Brick-and-Mortar in Order to Grow?

 
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Nordstrom acquired the successful e-commerce business HauteLook in 2011. As a result, Nordstrom was able to acquire new customers by allowing HauteLook.com’s online shoppers to return items at Nordstrom Rack brick-and-mortar stores. According to an April 2014 article on Racked.com, an online shopping and style intelligence media site, Pete Nordstrom, EVP of Nordstrom merchandising, stated, “‘When we enabled HauteLook returns to go to any Rack store, we saw that 50 percent of the customers are new. That’s the success.’” He also stated, “‘The idea is if you’re a pure play online, in order to grow, you need a physical presence.’”

How to Stop Muddying up Your E-Mail Marketing Campaign

 
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We've all gotten countless promotional e-mails from companies that seem to be promoting everything under the sun. In today's information-laden age, companies that deliver focused messages rather than generalized or overly complicated messages have a distinct advantage over companies that make what should be simple messages far too complex.

Sales & Marketing Strategy Development Made Simple

 
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You need more new and repeat customers, and you need them all to buy from your company regularly—not just during your high-volume times, and not just during low-volume times. How do you get more prospects and leads thinking about your offerings year round? Start by developing a sales and marketing strategy and calendar.

3 Ways to Manage Disgruntled B2B Customers

 
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Maybe your customer has a service-based complaint; maybe the customer isn’t happy with the person handling his or her account or the time it took for you to deliver service. Maybe your customer is upset due to no real fault of your own; maybe you’re a reseller of a product or piece of technology that turned out to be faulty or full of bugs that you couldn’t have anticipated. No matter what caused your customer to be dissatisfied, there are three things you should always do when a customer makes a complaint or voices a concern.

Just for Fun: 9 Summertime Sales Jokes

 
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Suffering from "sales-itis?" It's the condition that all sales professionals suffer from at some point during the summer months. Symptoms include longings for unscheduled vacations, more sales with less work, footwear other than close-toed dress shoes, and frozen drinks to replace bad coffee and dry creamer.

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