Fourteen years ago this month, Jim and I started this adventure we call Vendere Partners.Read More
B2B Sales, Lead Generation and Marketing Blog
In the services world, you typically have sales and delivery of those services. More often than not, those divisions are silo’ed with limited communication and tons of frustration. Delivery develops a hatred for all sales people and sales develops a sense that delivery cannot deliver on time or budget regardless. The purpose here is to outline some ways we recommend to ensure sales and delivery are on the same page.Read More
From selling Microsoft solutions to managing Vendere Partners, we have had the opportunity of trying, failing and succeeding with B2B appointment setting campaigns many times. Based on our experience, the following are the top things we consider when starting a new campaign for a new customer.
Lead acquisition is an essential aspect of your sales and marketing strategy. But it can often feel like an uphill battle trying to generate new leads, especially during the slow summer months when your pool of leads seems to slowly dwindle away.Read More
B2B is notorious for having long, drawn out sales cycles. One of the main reasons for this is the higher commitment B2B customers make to companies that sell to them than the typical B2C consumer. But the excuses surrounding the long sales process often hinder sales improvements.
Stop making excuses and take control of your B2B sales process by shortening your sales cycle with these 7 steps:Read More
In-person interaction is one of the most powerful and personal marketing tools you can utilize. That is why in-person events are still very much alive and going strong even in today’s digitally driven world.
If you’re looking for a way to really connect with your leads and generate more sales, an in-person event is a great option. But it takes a lot of work to host an event, and before you start that work you want to be sure you’re making the best decisions to maximize your effort.Read More
Sunshine and summertime may sound appealing in theory, but for many businesses it means a painful slowdown in sales. This time of year means many prospects are taking vacations and enjoying a much needed break from technology like email, phone, or social media.Read More
Organizing an event can feel like a daunting task. There are so many initial decisions to make, details to attend to, and moving parts, that some companies never even bother. But hosting the perfect in-person event can be extremely beneficial for your company, and with the right planning in place it doesn’t have to be difficult.Read More
Often companies are resistant to using social media as a consistent part of their marketing strategy. Most of the time the issue boils down to not understanding the role of social media in achieving overall business goals. And this stems from not being able to prove ROI with social media metrics.Read More