B2B Sales, Lead Generation and Marketing Blog

Lunch and Learn Ideas: Determining the Key Elements

Posted by Vendere Team on Tue, Jun 28, 2016 @ 09:06 AM

Organizing an event can feel like a daunting task. There are so many initial decisions to make, details to attend to, and moving parts, that some companies never even bother. But hosting the perfect in-person event can be extremely beneficial for your company, and with the right planning in place it doesn’t have to be difficult.

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Topics: events

Sales Qualification Criteria: Turning MQLs into SQLs

Posted by Vendere Team on Tue, Jun 7, 2016 @ 08:06 AM

When it comes to knowing how to correctly score your leads things can sometimes get a little confusing. Making sure that you have a system in place that works and that everyone can understand is important for turning leads into clients. More specifically, being able to turn MQLs (marketing qualified leads) into SQLs (sales qualified leads) boils down to thorough understanding of two things: the buyer persona and the buyer’s journey. Read More

Topics: sales, sales and marketing alignment, sales training

Proving ROI with Social Media Metrics

Posted by Vendere Team on Tue, May 31, 2016 @ 09:05 AM

Often companies are resistant to using social media as a consistent part of their marketing strategy. Most of the time the issue boils down to not understanding the role of social media in achieving overall business goals. And this stems from not being able to prove ROI with social media metrics.

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Topics: marketing, social media

How to Increase Your Lead Conversion Rate

Posted by Vendere Team on Tue, May 24, 2016 @ 11:05 AM

So, you’ve followed all of the online guides you could download about learning how to brings leads to your site, but now what? The next step is turning those leads into actual customers. Follow just a few simple steps and you’ll be turning leads into clients in no time!

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Topics: lead nurturing, qualified leads

How to Successfully Follow-Up After the Event

Posted by Vendere Team on Tue, Apr 26, 2016 @ 08:04 AM

So, you’ve planned the event of the year perfectly down to the last detail, but you’re not finished yet. The entire purpose of the event was to successfully capture information from leads, so now you have to plan how you’re going to put that information to use.

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Topics: events

How to Shorten Your Technology Sales Cycle

Posted by Vendere Team on Tue, Apr 12, 2016 @ 08:04 AM

When it comes to sales cycles in the technology industry they tend to be a great deal longer than other industries due to the larger financial and time commitment expected from the buyer. Simply getting all parties involved in the decision to agree can consume a great deal of your sales person’s time.

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Topics: sales, sales training, qualified leads

8 Deadly Sales Email Mistakes

Posted by Vendere Team on Tue, Mar 29, 2016 @ 09:03 AM

When it comes to writing a sales email, a lot of marketers will use a standard, cut and dry system for constructing their emails. This is actually a huge mistake. Keep in mind the following things and make sure not to include them in your next email campaign if you want it to be engaging and turn more leads into customers.

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Topics: marketing, sales, email

Event Coordination: Planning the Final 48-Hours

Posted by Vendere Team on Tue, Mar 8, 2016 @ 08:03 AM

You’ve been planning your event for months. You’ve made the necessary calls and arrangements to line up a great venue, a powerful speaker, and a long list of attendees. But your job is not quite done. In fact, the final 48-hours are some of the most crucial for ensuring that your event coordination efforts do not go wasted.

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Topics: events

How to Design Your Lead Nurturing Strategy from Scratch

Posted by Vendere Team on Wed, Feb 24, 2016 @ 08:02 AM

Your lead nurturing strategy is the crux of your marketing. Unfortunately, lead nurturing is often low on a list of priorities, or perhaps even ignored altogether.

This can have a highly negative impact on your business, because you are missing out on leads that could potentially become sales if handled correctly. In fact, the stats reveal quite a bit about the power of lead nurturing:

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Topics: content marketing, lead generation, lead nurturing, email campaign

Planning an Event: Getting Started

Posted by Vendere Team on Wed, Feb 10, 2016 @ 07:02 AM

When you’re tasked with planning an event, it can feel like your to-do list instantly triples. With so many details to decide and calendars to coordinate, it can seem overwhelming.

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Topics: events

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