B2B Sales, Lead Generation and Marketing Blog

Home Vs. Office: Why It Matters for Your Teleprospecting

Posted by Vendere Team on Wed, Sep 30, 2015 @ 09:09 AM

As email, video chatting, and document sharing services have revolutionized how we get work done, they’ve also changed where we get work done: more companies than ever are allowing their employees to work from home. Regardless of your own policy, this growing trend can affect your company if key vendors you depend on adopt it.

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Events Aren't Dead: Benefits of Hosting a Sales Event

Posted by Vendere Team on Thu, Sep 10, 2015 @ 08:09 AM

In this day and age of digital marketing, it can be easy to get caught up in the whirlwind of the latest online marketing trend. But before you kiss goodbye all things traditional sales and marketing, you might want to take a moment to consider whether you are truly putting your precious marketing dollars into the right channels.

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Topics: marketing, events

B2B Revenue Generating Tactics: Develop Emerging Growth

Posted by Vendere Team on Tue, Aug 25, 2015 @ 14:08 PM

Whether you built it for yourself or have recently joined an emerging growth company, the chance to develop any enterprise is exciting. But there’s no doubt that keeping up the momentum that got the business to where it is comes with challenges.

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How to Promote Your Upcoming Event [Infographic]

Posted by Vendere Team on Wed, Aug 19, 2015 @ 11:08 AM

Once you've finally decided that a marketing event is an effective lead generation initiative for your business, it can feel overwhelming to pour your time and effort into preparing for your event in addition to your everyday marketing.

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Topics: marketing, events

How to Use Twitter for Social Selling

Posted by Vendere Team on Tue, Aug 4, 2015 @ 09:08 AM

Social selling has long been a tool implemented by sales professionals to build relationships and trust as part of the sales process. The term has evolved as technology has changed, and while it is often still used offline, it has definitely made broad strides into the digital world.

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Topics: social media, sales

The 3 Part Recipe for Engaged Employees [Infographic]

Posted by Vendere Team on Wed, Jul 22, 2015 @ 10:07 AM

It’s no secret that engaged employees pay off. Research shows that organizations with highly engaged workforces are 22 percent more profitable, and employees invested in their organizations miss about 3.9 days a year compared to the 10.7 days a year of their non engaged counterparts.

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Topics: infographic, leadership

Marketing Event Effectiveness: Are They Worth the cost?

Posted by Vendere Team on Mon, Jul 13, 2015 @ 13:07 PM

The_Effectiveness_of_Marketing_EventsAs a B2B marketer today, you have no shortage of options when it comes to tactics for lead generation. One of the most popular options continues to be in-person marketing events. 

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Topics: events

Modern Day Advertising Methods That Actually Work

Posted by Vendere Team on Tue, Jul 7, 2015 @ 09:07 AM

In the internet age, advertising no longer seems as glamorous as shows like “Mad Men” make it out to be. With brightly colored pop ups and obnoxious videos that start playing the minute you visit a webpage, internet advertising can often feel like invasive sensory overload. Definitely not the classy art of old.

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Topics: marketing, lead generation, digital advertising

Digital Branding: How to Speak to an Online Audience

Posted by Vendere Team on Tue, Jun 23, 2015 @ 09:06 AM

Throughout the daily shuffle of drafting tweets, writing blogs, and maintaining a website, it’s easy to forget that you work on digital branding through your digital marketing efforts every day. But because it’s a term that has become so bland from overuse on our intellectual palates, it’s worth reacquainting ourselves with what it actually means.

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Topics: digital branding

Evaluating Your Sales Team: B2B Selling Trends in 2015

Posted by Vendere Team on Wed, Jun 3, 2015 @ 09:06 AM

As we reach the halfway point of 2015, it is time to reevaluate the first two quarters of the year, and decide on an action plan to end the year with strong sales numbers. While this process definitely benefits from an inward look at your company’s own internal operations, having something external to compare to may also prove a valuable resource.

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Topics: sales, outsourcing, sales training

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